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Doing Business in Emerging Markets — Entry and Negotiation Strategies

By S. Tamer Cavusgil et al
Publishers: Sage, USPrice: $32.95

Many developing countries are growing at a fast pace. This book by using a number of exhibits and real-world examples, explores and evaluates market potential, management of negotiation processes and recognition of regional business styles shows how can help develop a market in these countries.

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