Financial Daily from THE HINDU group of publications
Monday, Feb 04, 2002
Financial Daily from THE HINDU group of publications Monday, Feb 04, 2002 |
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Browser's Corner Life - Book Review Marketing - Book Review Successful Branding
Branding is probably the most important aspect of modern business management and as such, plays a dominant role in the creation of a new product, as well as its successful arrival in the market place. Case studies of well-known brands have been used to illustrate how the brand was conceived, introduced, and successfully established.
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