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Sunday, Dec 11, 2005

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Tata's new launch

TATA Motors has launched TL 4x4, a sports utility truck, in the domestic market. The SUV doubles up as a pick-up truck. Tata Motors has been exporting the TL 4x4 to South Africa and Turkey. A 1948-cc indirect injection turbo-charged inter-cooled diesel engine powers the 1.2-tonne TL 4x4.

The sports utility truck will be available in three variants — a 4x4 single cab and 4x4 and 2x4 double cabs. Prices of the TL 4x4 range from Rs 5.8 lakh to Rs 7.9 lakh. The vehicle will be available in the Southern and Western markets by January and in the Northern and Eastern regions by February.

To test drive the TL 4x4, interested buyers can dial 1600-22-4050, a toll free number, or SMS `test drive' to 98-672-54056.

Also, Tata Motors as part of celebrating its one-millionth roll out in the passenger car business, has come out with offers. It is offering cash benefits of up to Rs 50,000 on the Indica, the Indigo, the Indigo Marina, the Sumo Victa and the Safari. Besides, customers stand a chance to win prizes ranging from Rs 1,000 to Rs 1 lakh in the ` Drive away a Millionaire' offer. The offer, which opened on December 5, closes on December 20.

Alagappan Arunachalam

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