Financial Daily from THE HINDU group of publications
Sunday, Aug 14, 2005

Investment World
Features
Stocks
Port Info
Archives
Google

Group Sites

Investment World - Cars


Setting a tech benchmark

S. Muralidhar

MARUTI was caught unawares just before the turn of the millennium, when Hyundai beat the near monopolist by being the first to offer new technology in a new small car that met the stipulated emission norms.

The technology platform that helped catapult Santro's sales was multi-point fuel injection (MPFI), a piece of equipment that is taken for granted in today's cars.

But after being runner-up in the race then, Maruti has just managed to breast the tape this time around with the Suzuki Swift. It has been loaded with so much technology and several `upmarket' features for a car in its category that it could well become a benchmark that others will want to match.

For one, it is probably the only car that comes with two airbags as part of the standard fitment in a variant that is available off the showroom for about Rs 5 lakh. Ditto with the anti-lock braking system, with electronic brake force distribution and a brake assist function, another first in this segment. The top-end ZXi version, which incorporates these two features, also sports an automatic climate control system (aircon) and fog lamps. A remote keyless entry system is also standard with the ZXi, which incorporates an electronic tailgate release and courtesy delay timer for the cabin lights.

All variants come with collapsible steering column and the front seatbelts offer additional safety, thanks to pre-tensioners and load-limiters. The front seats are also six-way adjustable. But tilt steering is currently not being offered with the Swift.

The other bit of technology that the Swift has, and which could become a benchmark, is Controlled Area Network or CANBUS, as Suzuki calls it, to enable quick data transfer between the car's microprocessors and its components. Six microprocessors connected in a high-speed `Canbus' controls the engine, ABS_EBD, EPS, automatic aircon, security and deadlock, and the airbag.

CAN systems are inherently capable of offering high-speed data transfer and this enables real time control of components.

As all the processors are connected and all the signals travel on a single main wire, these systems are also more reliable.

In the event of a fault, the problem can be diagnosed by simply using a handheld computer, which scans the entire system and displays the necessary information; this means easier trouble-spotting and quicker repairs.

Suzuki and Maruti engineers have also done considerable development work and incorporated in the Swift a number of noise reduction features that actually work in the Indian context.

Overall, what you get in the top-end variant of the Swift for a price that is close to the Rs 5-lakh threshold, is a car that can compare, in terms of features, to many a higher-priced sedan.

No wonder then that many customers who are still waiting for the Swift that they have booked feel that the ZXi is a much better value for money proposition than the lower trim variants.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page


Stories in this Section
Monsoon effect: No rain-shadow on India Inc


Bubbles, valuation and informed investing
Oil companies over the barrel
Kotak Mutual slant to IT, banking
Franklin Prima: Invest in small lots
Reliance Banking: Pare exposures
Chola Midcap: Hold
Sundaram Mutual launches Capex Opportunities Fund
`Indian markets will attract sustained flows': Franklin Templeton Mutual Fund
How often should I book profits?
Orient Abrasives: Buy
Bajaj Auto: Buy
GHCL: Buy
Hindustan Construction: Hold
National Aluminium: Hold
Rajasthan Spinning: Hold
Query corner
Momentum wanes in Nifty
Reliance may test support level
Focus of the week
Swift in race with Getz
Setting a tech benchmark
Front to the wall ad strategy
Engines, inside out
Santro Xing to cost more
Optra at less than Rs 7 lakh
Offers from Tata Motors
New version of Indigo
Celebrating 60 years offer from M&M
LML's CRD 100
Neuro economics
He makes big bucks from small margins
A sneak view of margin trading
IDFC in F&O list
Volatility may continue
KCP Sugar offers 9% interest
The good and bad news about e-filing of I-T returns
Can tax benefit be claimed on the entire EMI when house is jointly owned?
Sasken Technologies: Invest at cut-off
Seven steps to trading success


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line