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Online trading: Simple and fast but fewer options

C. Raja Rajeshwari

THE equity market is all excited, and going places. No doubt, you want to get your share of the action. Till recently, one could buy or sell stocks only through individual stockbrokers and broking firms/companies. But now stock trading has gone online, and there are many Web-based share-trading platforms such as icicidirect.com, hdfcsecurities.com, investsmartindia.com and sharekhan.com. Most people just go to the broker their friends or relatives deal with or recommend.

However, there is more to it than that. So, how should you choose a broker? That you need to be careful in choosing the broje is stating the obvious. Besides the quality of service, the choice of the broker may also have a bearing in the transaction cost. This may not matter for a long-term investor doing small volume trades. However, it will for the active trader or when the portfolio increases. The following should be considered before choosing a broker or online trading platform:

Tailor your choice

  • How easy is it to open an account, and does it match your trading requirements? Brokerage houses are fast simplifying the account opening process which is rigorous though. You must check if the broker is a trading member in more than one exchange. You also need to consider the minimum margin requirement. Brokers usually specify that you open an account with specific banks.

    You need to factor in the minimum balance requirement of the bank before opting for the broker. For instance, IndiaBulls has trading membership only in the NSE. So, you may not be able to transact on the BSE if you choose that firm. IndiaBulls also requires you to open a savings bank account with HDFC Bank, for which the opening balance is Rs 1,000. You will also be required to maintain a quarterly minimum balance of Rs 25,000.

  • Some brokers also stipulate a minimum lot or transaction size for each deal. Check if the lot is in keeping with the usual size of your transactions. High minimum lot sizes or minimum values can constrain your trading. For instance, ICICI Direct stipulates a minimum value of Rs 1,000.

  • Does the broker allow you to short sell or margin trade? Some online brokerages do not. Many do, but may charge extra.

  • Some brokers require you to hold your Demat account with them.

    Blocked capital

    Offline or online, most brokers require you to maintain a minimum balance which determines the trading limits.

    IndiaBulls allows you to trade eight times the amount maintained in your account. For delivery-based transactions, you can trade four times the amount. The remaining value should be transferred before the start of the next trading day. If not, an interest of 21 per cent per annum is levied on the outstanding balance. In the case of ICICI Direct, on placing your order, the entire value of the transaction is earmarked and blocked in your savings bank account for this purpose. This is possible as all the three accounts — trading, savings bank and demat — are linked. A 4 per cent interest accrues for the amount until the order is executed.

    Check the clauses carefully to see how much leverage (4/8 times) you get on the balance maintained, the penalty on non-remittance and whether interest accrues on the capital maintained with the broker.

    Costs can add up

    Brokers usually have recurring and one-time charges (account opening fees). Recurring charges are the annual maintenance fee and the brokerages on transactions.

    Brokerage is usually 0.25-0.85 per cent of the transaction value or a flat rate (between Rs 10 and Rs 50) on a per trade basis, whichever is less. Some brokerages charge customers with large accounts less. Annual charges for the demat account can be anything between Rs 250 and Rs 750. The brokerage may or may not include service tax.

  • If you are an active investor with a high trading turnover, brokerage charges will leave a dent on the profits. Obviously, the lower the percentage rate, the better.

  • If you are a low volume investor — active or passive — a stiff minimum charge will hurt. Therefore, choose a broker or a Web trader that either does not specify a minimum charge or levies a low one.

    Trade confirmation

    Trading Web sites have their own order book, which is matched in the exchange's order book. Brokers may not always trade in your name. This could mean a potential conflict of interest. However, this is not a major problem now, as you can cross-check on the same day whether your broker has carried out the trading instructions in the NSE or the BSE. You can use the trade confirmation feature offered on the Web sites of both exchanges (www.bseindia.com and www.nseindia.com) to track your trades. The facility allows you to check your trades of the last five days too. You can verify the same day's trades after 7 p.m. on the NSE, and the next day on the BSE. You can also track your derivatives trades on the NSE site. To track the trades on the Web site of the exchanges, you need a client code, order size and time among other things. In the case of web trading, there are three ways to confirm your trade. One, the confirmation of the trade executed is available immediately on the screen. Second through e-mail and, third, through the electronic contract note.

    Offline trading

    With a broker, it becomes tedious to place orders when you are travelling. Broking houses do have tie-ups and branches in important cities. Check about the availability of such services. The online broking sites remove this difficulty from trading. But check whether an offline trade order can be placed if the site is not accessible.

    Security

    An immediate concern for investors using Net trading facilities is safety. SEBI mandates security measures for web trade, besides the usual user ID and multi-level passwords. However, it still pays to check with existing clients about the web trade site. In absence of such contacts, stay away from lesser-known sites. For a first time investor, it is prudent to trade with the facility backed by good institutional support even if it means sacrificing some profits. It is helpful if your on-line/offline brokerages have customer service to answer queries.

    Suitability

    Online trading gives first-time and low-volume investors an edge over physical broker trading in terms of convenience. Also, it is more transparent. Banks that offer trading platforms make for seamless trading and payment options.

    The entire transaction process — from placing the order to making payments and delivery — takes place seamlessly, and requires minimal follow-up. The brokerage and demat rates are determined by the frequency and value of trades. The existing slab structures of brokerages tend to favour active traders. However, the costs are largely the same regardless of whether you are trading offline or online. Once you get the hang of the process you can shift to an offline broker, if needed. Given the present cost structures, there may be some savings to be had by making such a shift.

    This could change if the scale of online trading picks up. Then, online platforms may be able to lower their costs. So keep a tab on who offers what to use the cost-effective trading platform.

    Tools and services

    IF YOU trade with an offline broker, you can either follow his advice as to when to buy or sell or make your own choice.

    There are Web sites, such as www.wow-india.com and www.equitymaster.com, which provide advisory services. But these sites should, at best, be used as one of the inputs in an investment decision. They should not be the sole reference point for a buy or sell. As you need to do your own stock picking, you need research materials such as historical stock charts.

  • The standard tools include 15-20 minute delayed quotes, historical stock charts and news headlines. Typically, these services are available free on most online broking sites. However, if you are looking for real-time stock quotes, intraday charting customised ticker, research, information updates on stocks and the economy, and a real-time portfolio manager, you may have to pay an additional fee.

  • If these services are not free, then they would be added on to the transaction costs. Evaluate your needs to ensure you do not end up paying for data you do not really need.

  • If you are watching particular stocks, find out if you can customise the news you receive or alerts when the stocks reach a level. This may also help cut your access charges.

  • If you want to invest in securities other than stocks, you would want to know about the breadth of products each brokerage firm offers.

  • Financial planning tools such as customised stock and mutual fund screening, stock analyst information and research reports from top equity research firms are available for a price.

    What you need to check

  • Check your client-broker agreement carefully for hidden clauses that may be detrimental.

  • If your current offline broker offers you Net trading facility then you have to sign a fresh client-broker agreement with him. This agreement lists the rights and obligations of both parties in respect of trades routed through the Net. If you sign up with another broker, you will still have to sign two sets of client-broker agreements: One for trades routed through the Net and the other for trades done through the broker's trading terminals.

  • Assess the reliability, speed and robustness of your broker's system.

  • Check the response time on the trading screen. The lag between the price on the market watch screen and on the exchange should be less than 20 seconds.

  • Confirmation of the execution of your order should reach you in less than 30 seconds.

  • Ensure that the site is accessible through trading hours.

  • Check the security features.

  • Check for the mechanism of transfer, the margin to be maintained, the minimum order value.

  • Check procedure for online settlement and time for settlement, penalties for lag in payment.

  • In case of offline trading, in case you cannot access the Net, can the transactions be done through phone or fax?

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