Business Daily from THE HINDU group of publications
Monday, Oct 05, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Monday, Oct 05, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
|
|
|
|
|
eWorld
-
Telecommunications Nokia: A status update
“It’s people, more than technology itself, that are shaping the Internet.” — Viral Oza, Nokia India 
The N97 Mini, which offers the Lifecasting with Ovi technology. Janani Krishnaswamy Mobile makers strongly believe that the social networking frenzy will help realise their vision of making a mobile device the fourth screen – after the cinema, TV and PC – which will enable people to enjoy entertainment and access information; to create, store and share experiences. People want a deep personal connection to the Web that’s as unique as their fingerprint and to interact with their virtual worlds even when they are on the move. So much so that social media have become an inherent part of Nokia’s digital marketing strategy too. The company has used various social media touch points to influence the active online users. Viral Oza, Head (Activation, Media and Online Marketing), Nokia India, discusses the Finnish mobile maker’s latest social networking initiatives. He says, “We are on the cusp of the most profound transformation of the Internet as we know it - where it’s people, more than technology itself, that are shaping the Internet.” Nokia believes that its latest ‘Lifecasting with Ovi’ will bring compelling new experiences including new home screen widgets and additional usability improvements including flick scrolling. The term ‘location-based services’ (LBS) has been around for a while, and the Nokia folks have been trying to tie location information to a social network – meet a buddy nearby, connect with folks who match your profile, and such. The unique Lifecasting application, which will be available with the upcoming N97 Mini and the present N97, will let consumers share their real-life locations with their Facebook friends directly from their device. Viral Oza says, “The widget will also publish the semantic name of the location – with links and map on Facebook enabling the friends to read their status updates and join the conversation.” He believes Lifecasting will trigger a new kind of communication pattern through messages or status updates or even directing a friend to a place. Nokia N97 Mini detects the users’ real-life location via GPS/A-GPS or network positioning. In fact, Nokia smartphones may soon be friendlier for the globetrotter too, as it recently acquired the social travel network Dopplr, which is currently available as an iPhone application. Referred to as ‘Social Atlas’, it is a Web-based service that enables travellers to create trip itineraries and share them with friends. Users can even share tips about local cuisine, hotels et al. The service also features integration with other social networks such as Twitter and Flickr. Nokia has not restricted itself only to LBS. Alongside Facebook, Nokia has also brought in Plum, “a private way to keep up with your family or small group” into its network of social networking sites. The various social networks bring with them a welter of contacts, status updates and other information. As a result, Nokia is constantly innovating, and poised to offer applications which aggregate data from these diverse sources and deliver them in integrated fashion to its users. More Stories on : Telecommunications | Technology
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2009, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|