BRAND LINE
BRANDING
Mission youthful
A clutch of companies go in for a makeover to make themselves relevant to younger consumers.
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INTERVIEW
‘Media has to be ready for storm of digital migration’
Earl Wilkinson, Executive Director of INMA, chats with BrandLine.
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Should we legislate on ambush marketing?
Nandan Kamath of GoSports, a sports consultancy, on the need for laws and the grey areas involved.
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ADVERTISING
Communication in a wired world
New consumer, new media and the impact on agencies …
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Flight entertainment
For the past year, Jet and Kingfisher airlines have been going the Pepsi-Coke way, taking potshots at each other in their advertising.
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BOOKS
Mumbai, the economy’s epicentre bookmark
You meet ‘a slumbering giant’ awakening, in Chapter 3 of Think India by Vinay Rai and William L. Simon ( www.penguin.com). “India’s six million luxury consumers ...
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Speed bumps
This is a busy world, and unless you build speed bumps into every transaction, nobody is going to listen to what you have to offer, says Kathy Aaronson in The Golden Apple ( More
Business soaps
The TV serials of today are more exciting and more opulent than they were two decades ago, depicting stories about people who are extraordinarily rich and successful, say Mukesh Williams and Rohit Wanchoo in Representing ...
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NEW PRODUCTS & SERVICES
Smarten up
H&R Johnson (India) Ltd has launched the Highlighter series of tiles. They are meant to break the monotony of an erstwhile design. They are available in two sizes, 320 x 320 mm and 320 x 620 mm. The colours used includes the likes of blues, ...
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Ear it is!
Logitech has unveiled a new PC headset that features a padded headband and plush ear pads for comfort. ClearChat Comfort headset connects to the PC through the USB port, producing high-quality, digital audio independent of the quality of the ...
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Spice therapy
Lotus Herbals has introduced Dualglow, an advanced skin-lightening serum and sunblock with PA+++ and SPF-30 protection. This product reportedly contains pure herbal extracts of fenugreek, balm mint, marjoram and anise. It comes in a dual-chamber, ...
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Home decor
Spaces Home & Beyond has launched the Colour X Change collection. The range of home linen and accessories has colour drawn from four themes: culture, art, fashion and Indian ethnicity. The collection is available in four distinctive ...
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Net worth
HTC has launched the HTC TyTN II. This device allows users to get connected in any country with tri-band UMTS and quad-band GSM/GPRS/EDGE. It boasts worldwide 3.5G high-speed Internet and WiFi 802.11b/g. It is available with all authorised ...
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