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How Apple Inc. Changed the World
Jason D. O'Grady

In less than a decade, Apple reinvented itself, removing the ‘Computer’ from its name to be simply Apple Inc., and this move speaks volumes about where the company is headed, says Jason D. O’Grady in How Apple Inc. Changed the World ( www.jaicobooks.com).

He recounts how, in 2001, Steve Jobs positioned the Mac as the digital hub to which you could connect your camera, music player, phone etc, but now Apple doesn’t just want to be the hub – it wants to be the spokes and wheel too.

Apple’s new modus operandi is to let other, well-funded companies take the first shot at a product, spend a lot of money, and make many mistakes. “Then once they’ve taken their licks, Apple enters the market with a product that works and looks better and reaps the rewards.”

The book concludes with the statement that Apple will go on expanding its number of spokes attached to the digital hub. “It’ll probably continue to build the rest of the wheel and eventually the whole ‘bicycle’ – now there’s an idea!”

Suggested weekend study.

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