The Hindu Business Line : Thursday, October 01, 2009

BRAND LINE

STRATEGY: On the carpath
As both entry-level car buyers and sedan buyers look for higher value, the premium small car segment grows, youth being its chosen targets.. Have you been itching to buy a new luxurious car, but are constrained by your budget? And, you ...

INTERVIEW: ‘When 3G happens, an Indian chapter of YouTube will explode’
D. Shivakumar, MD of Nokia India, talks to BrandLine on how technology is evolving to cater to people’s desire to be connected constantly.. For D. Shivakumar, Managing Director of Nokia India, getting to Chennai, even for a brief visit, ...

CUSTOMER RELATIONSHIP MANAGEMENT: The importance of listening
Organisations shell out large sums to acquire CRM tools while failing to engage their customers at a personal level.. It costs four-six times as much to acquire a new customer as to retain an ...

INTERVIEW: Sensory appeal needs to be better …
… if people, who want to live life 24 x 7, are going to be spending more time on their mobiles, says Nokia’s Shivakumar.. Nokia says it is in solutions; how are you sourcing all the information that you are putting out in ...

INTERVIEW: ‘Self-regulation is working better today’
With a compliance rate of 94 per cent, ASCI cannot be viewed as a powerless entity, says new Chairman Dhananjay Keskar.. With a new board and Chairman at its helm, the Advertising Standards Council of India (ASCI) will complete its silver ...

BOOKS: The social media party
Your customers are already talking about you, and the fact that you aren’t participating is your implicit endorsement of whatever it is that they are saying, reminds Dave Evans in Social Media Marketing: An Hour a Day ( ...

BOOKS: Abominable anchor
When Karan Thapar appears on TV, is it natural or is he acting? A frequently-asked question, not so much a compliment as ‘a simple but sure kick in the pants,’ concedes Thapar in a ten-year-old essay included in More ...

BOOKS: Outlier wisdom
Among the many anecdotes that R. Gopalakrishnan narrates in the new and revised edition of The Case of the Bonsai Manager ( www.penguinbooksindia.com) is this one about OMO, a ...

NEW PRODUCTS & SERVICES: Oil economy
Bergner has launched its range of die-cast aluminium non-stick cookware in India. The range consists of frying pans, casseroles, tawas, grill pans and saucepans. These products reportedly use Dupont Teflon platinum ...

NEW PRODUCTS & SERVICES: Toonpastes
Colgate-Palmolive (India) in association with Nick, the kids’ television channel, has launched ‘Dora’ and ‘SpongeBob’ toothpastes. Available in two flavours – ‘Strawberry-flavoured Dora’ ...

NEW PRODUCTS & SERVICES: Go green
Hindustan Unilever has launched Lipton Clear Green, green tea variant in four flavours – jasmine, mint, citrus and pure. It will be available in teabags across India in major supermarkets. A pack of 10 teabags of Pure is priced at Rs 16 and ...

NEW PRODUCTS & SERVICES: Drink up
Sil has launched an all new fruit beverage. It is available in four flavours - Happily Appily, Orange Oye, Mango Fantasy and Fruit Fusion. All the four variants are available in one-litre packs at an introductory price of Rs 69 and will be ...

NEW PRODUCTS & SERVICES: Teen sheen
Johnson & Johnson has launched Clean & Clear Active Clear Acne Clearing Gel. It claims to visibly reduce pimple redness and swelling in as short a time as 24 hours. The products addresses teenagers. It is available in a 10 gm tube for ...

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