|
|
BRAND LINE
INTERVIEW:
‘Focus is on new markets, new media and consumer insights’
Sir Martin Sorrell, CEO, WPP, on a range of issues that touch on advertising in India, the talent crunch, and his prescription for the recession. It’s Sir Martin Sorrell’s first visit to South India, Bangalore, to be precise, and ...
INTERVIEW:
‘Shift from small to big cars will be gradual’
Maruti Suzuki’s Mayank Pareek tells BrandLine that with all the foreign players chasing the small car segment, India will be the manufacturing-consuming-exporting hub for small cars.. The cheapest car need not be the bestseller and car ...
ADVERTISING:
By word of mobile
SMS GupShup merges social networking and user-generated content to fuel its mobile advertising services.. Rakhi Sawant is there. So is the latest sensation of South Indian cinema, Sanjana, who’s inviting the many members of her community ...
RETAILING:
Connected retail — organising the giant
A look at the role of technology in the development of organised retail in the country.. Competitive advantage in the retail industry hinges on the relentless drive to increase productivity, make prudent investments to deliver customer value, ...
INSIGHT:
It’s in your hands
How far would you go to make a marketing opportunity of a tragedy?. Sophie, in disasters do lie opportunities and in opportunities do lie ...
BOOKS:
Flat and frugal bookmark
Tired of simple living, high thinking? How about thinking flat and living frugally, instead, as Jessie Paul recommends in No Money Marketing: From Upstart to Big Brand on a Frugal Budget ( ...
BOOKS:
Defying death
Success for companies will increasingly depend on the longevity of their brands, say Hamish Pringle and Peter Field in Brand Immortality: How Brands can Live Long and Prosper ( ...
BOOKS:
Cosmopolitan appreciation
As major football clubs and competitions become increasingly transnational, diverse kinds of sporting crossover start to emerge, note Richard Giulianotti and Roland Robertson in Globalization & Football ( ...
NEW PRODUCTS & SERVICES:
Write time
Sheaffer has launched its Prelude Collection for India. Each Prelude writing instrument reportedly features a unique pearlised insert and is finished with 22K gold plate or chrome plate trim. It is available as fountain pen, roller ball and ...
NEW PRODUCTS & SERVICES:
Multi-taskers
Beetel has launched a new range of feature-rich phones in a variety of colours and designs. Available in the price band of Rs 429 and Rs 1,899, the categories of phones in this new range are phones with wave and floral patterns, phones ...
NEW PRODUCTS & SERVICES:
Old & new
Mitashi has introduced the MX 2009, a crossover of the new-age and retro music players. It supports most formats and connects into all contemporary storage devices. Besides playing DVDs, VCDs, MP3s and radio, it also plays files that are stored ...
NEW PRODUCTS & SERVICES:
Hair & now
Revlon has launched a range of hair care prducts called Aquamarine. It comprises shampoo, conditioner and a product that is both shampoo and conditioner. It contains seaweed extracts to moisturise hair and strengthen dry and damaged hair, ...
NEW PRODUCTS & SERVICES:
Look back
Ronak Optik India has launched retro-look eyewear under the Idee brand. The S1335 model is available in six colours. Priced at Rs 1,150, it is available across the country at major departmental stores including Pantaloon, Shoppers Stop, Central ...
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
|
RSS Feeds