The Hindu Business Line : Thursday, May 28, 2009

BRAND LINE

STRATEGY: Time for a realty check
Hit by the slowdown, the realty sector sees some innovative thinking as marketing budgets are cut.. If you thought buy-one-get-one free offers were limited to trousers, shoes and other small-ticket items, think again. You could get houses too ...

RETAILING: Mobile and different
A retail model that is differentiated and delivers value as well…. The basic retail model I had written about generated some interesting feedback and discussion. The common point of debate was how different can a neighbourhood store be? ...

EVENTS: The IPL bandwagon moves on
After the initial hiccups, the second season of the tournament played out quite well for all concerned.. After five weeks of continuous cricketing action, IPL-2 came to a close in Johannesburg in South Africa with the underdogs, the Deccan ...

INTERVIEW: ‘We want to reach out to people with global exposure, local taste’
Sony develops new content to bring back its lost image. The focus is on aspirational themes.. It’s a virtual relaunch for television channel Sony now that the Indian Premier League, Multi-Screen Media’s big ticket property which ran ...

BOOKS: Begin a new dialogue in marketing
Going to end are the days of marketing strategies and business strategies created independent of one another and in different documents, with different authors, and written in different fonts, declares Scott M. Davis in The Shift: ...

BOOKS: `Transformative' tourism
A tourism development strategy aimed at pro-poor objectives can lead to an increased demand for goods and services provided by the poor, increasing their asset base and supporting diversification, says Amitabh Kant in Branding India: ...

BOOKS: For the extra kick
What is enlightenment? A spiritual awakening, says Abha Iyengar. And ‘it can be brought about by simple things such as sipping black coffee out of a gold-trimmed, porcelain cup,’ she guarantees, in one of the essays included by ...

NEW PRODUCTS & SERVICES: Bag to school
Witco has a new range of school bags. The bags are made out of polyester and fall in the price range of Rs 400 to Rs 2,500. They boast of special features such as Ortho-grip support system to maintain a good posture for young children by keeping ...

NEW PRODUCTS & SERVICES: Take flight
Hi Bird has launched a new range of bicycles targeted at all age groups. The new range includes Hi-Bird Windrider in various sizes for seniors and juniors, Hi-Bird Karishma for ladies and Hi Bird Penzy for kids. The major highlight of the new ...

NEW PRODUCTS & SERVICES: Multi-media
One For All has launched a universal remote control, Protecto. It has a special backlit feature for late-night TV viewing. The rubber stripes on the remote give it a cushion effect making the remote shock-proof. This product can control up to ...

NEW PRODUCTS & SERVICES: Snack that!
ITC Foods has launched Bingo! ‘International Cream & Onion’. The pack features silhouettes of world-famous monuments to cue the international nature of the flavour. It is available in three packs priced Rs 5, Rs 10 and Rs 20. ...

NEW PRODUCTS & SERVICES: More fruit
Dabur India has launched a new variant under its flagship brand Real – Apple Nectar. It will be available in both 200 ml and 1 litre packs, priced Rs 15 and Rs 75 respectively. With the launch of Apple Nectar, Real is now available in ...

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