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Thursday, February 26, 2009
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THIRD UMPIRE: Brand sceptics?
India is still romancing with brands but the end of the honeymoon period is near.. A few weeks ago I was invited to Mumbai to be one of the panellists in a seminar on customer loyalty. Between you and me, a “loyal customer” is ...

ASK HARISH BIJOOR: Is anyone listening?
Our columnist responds to queries on radio advertising, salary cuts, consultants and more …. Shomu, radio is a niche medium in India. It is essentially a sandwich medium that exists in the midst of the duplication of every ...

BOOK MARK: The art of selling
In the marketing of services, whether hotels, transport, beauty parlours, hair saloons or any other, the salesman plays a more critical role than in any product selling, says Walter Vieira in The New Professional Salesman: ...





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