The Hindu Business Line : Thursday, January 01, 2009

BRAND LINE

BRANDS: What brands need to do
Brands that fulfil consumers’ needs for reassurance and respite, however fleeting, from the gloom of the slowing economy will thrive.. Marketers are pondering a startling New Year’s question: will there be a shortage of consumers in ...

BRANDS: How to stay recession-proof
Here’s a quick checklist of what brand managers should do and not during a slowdown.. A recession is a slowdown in economic activity leading to a loss in confidence. Economists, politicians, media, consumers and companies behave ...

ADVERTISING: Will 2009 be the year of the client?
The client needs the ad agency’s empathy. In turn, she also needs to give the agency due respect.. Last week, as we were celebrating India’s phenomenal run chase of 387 at Chepauk, Chennai I had a surprise visitor. It was my nephew ...

ADVERTISING: Trends that shaped 2008
The saga of the changing Indian marketing, advertising, branding landscape, and above all, the consumer mindscape.. The November 26, 2008 terror attack and incursions into sovereign Indian civil space by a bunch of terrorists with AK 47s in ...

BRANDS: Looking back, looking ahead
Sports and Bollywood were the bright notes in an otherwise dismal 2008.. It’s a brand new year, and here’s wishing everyone good health and peace ...

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Looking back, looking ahead

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