Business Daily from THE HINDU group of publications
Thursday, November 06, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Brand Line
Features
Stocks
Cross Currency
Shipping
Archives
Google

Subscription

Group Sites

COLUMNS

BOOK MARK: When an MNC went to auto mechanics
Why did ‘ACC ki Duniya’ initiative of the company to sell its branded product through exclusive outlets fail in the mid-1980s? Because the product was then undifferentiated and any brand of cement was ...
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Related Topics
Advertising
Ask Harish Bijoor
Books
Book Mark
Brands
Cartoon
Customer Relationship Management
Human Resources
Interview
Karategy
New Products & Services
Promotions & Offers
Retailing
Scene & Unseen
Strategy
Third Umpire

In Focus
Pravasi Bharatiya Divas, Singapore

More

Other Top Stories
Uncorking some marketing lessons
‘Mere paas Amma hai!’
Looking back
Oct. 26-Nov. 1
A week in the life of Jet Airways
 		eWorld

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line