BRAND LINE
STRATEGY
Selling the cell
Makers and retailers of mobile phones are faced with the challenge of selling them as both necessity and fashion accessory.
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RETAILING
Luxury, interrupted
There is a huge appetite for luxury products in India but high duties, FDI rules and lack of quality retail space are holding back premium brands from entering and expanding their businesses.
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BRANDS
For life ’n Liberty
How does footwear maker Liberty get its tread right?
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PEOPLE
A pioneer of meta marketing
Rama Bijapurkar pays tribute to her mentor S. Ramachander, who passed away last week.
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BOOKS
The ‘green’ offer
Do not use broad brush environmental statements for all facets of your products, advises a ‘green’ book on a hot issue: Environmental Marketing: Strategies, Practice, Theory & Research edited by Michael Jay ...
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Customers are guests
The one who comes to your door is never a customer, always a guest, say Bill Capodagli and Lynn Jackson in The Disney Way ( www.tatamcgrawhill.com). “Know your guests, ...
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Between hacks and flacks
Traditionally there has been a degree of antagonism between public relations professionals and journalists, says Jane Johnston in Media Relations ( www.vivagroupindia.com). ...
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NEW PRODUCTS & SERVICES
Light attractions
Ishi, the retail division of Suashish Diamond Ltd, has launched the Floral line. It is a collection of earrings, pendants and rings designed in the shape of various flowers. With prices starting from Rs 3,000, this collection can be used for ...
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Revive yourself
Vitabiotics has launched Wellman, a health supplement for men, has been launched in India. It is described as containing 28 essential bio-elements specific to male health. It is meant for men who lead a hectic lifestyle, as well as sportsmen ...
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Word of mouse
Logitech has launched Logitech V470 Cordless Laser Mouse for Notebooks with Bluetooth technology. It allows people to connect directly to Bluetooth-enabled MacBook computers or Windows-based notebooks PCs without an external receiver. The ...
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Safe bets
Hindustan Syringes & Medical Devices has launched special Vaku-8 evacuated tubes to collect and safely process blood samples. The person who takes the blood sample for testing is not exposed to the blood. The speciality of these tube ...
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Tasty treats
Britannia has launched Good Day Classic Cookies in three flavours – Coconut Ecstasy, Honey and Raisin Delight and Butterscotch Relish. They are available in 75 and 150 gm packs, priced at Rs 15 and Rs 33 respectively.Do send in ...
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