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ADVERTISING
Beyond the sun, sand and surf
Bigwigs from the ad industry seek value... amid all the fun, sun and rain dancing at Goafest 2008! More

Surrogate advertising
Apropos the article What’s Surrogate About Advertising that appeared in the BrandLine edition dated March 27, 2008, Nazeeb Arif, Vice-President (Corporate Communications), ITC Ltd, writes: ... More

AWARDS & HONOURS
Of awards, cheers and high drama!
As young ad professionals bagged big awards at the Abbys, the excitement was palpable. More

INTERVIEW
‘The Govt has no real justification to get involved’
L. V. Krishnan, CEO, TAM Media Research, on charges that measurements don’t reflect the true growth of the industry. More

BRANDS
TIRUCHI - A LAND OF PROSPERITY FOR A BRIGHT TOMORROW
A date with enterprise
Lion Dates’ story is one of making a big brand of a snack that had till then been a rather unhygienic commodity. More

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