BRAND LINE
INSIGHT
Behind the big bite
Brandline sinks its teeth into the McDonald’s burger to discover the supply chain behind it.
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EVENTS
Nuts about it!
Paramount Farms makes a passionate pitch for California pistachios.
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GoaFest. Many firsts
Tomorrow the GoaFest begins. And all eyes are on this huge event. No one can speak of anything else, so Victoria and the team have culled out several interesting points in connection with the GoaFest.This year marks the beginning of a ...
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On the agenda ...
... for GoaFest are learning, awards and unity.
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ADVERTISING
A fine madness
Advertising is about people. It gives you a sense of the world.
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A time to reflect
As the GoaFest draws near, the ad industry would do well to introspect.
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BOOKS
Been there, done that
Creating an expression that becomes part of the vernacular is every marketer’s dream, writes David Novak in The Education of an Accidental CEO ( More
IBM lessons
What are the lessons from IBM’s successful turnaround and growth? “Perhaps the most important lesson is that a company with good people and good technology doesn’t have to go on an acquisition binge in order to grow,” ...
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NEW PRODUCTS & SERVICES
Style on tap
Marc Sanitation has introduced its new range of INZ taps. The tap is a single-lever faucet with automatic water mixture and has a straight and flat handle. Its handle is meant to make the grip stronger. The product is available at a price of ...
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Gab away
Beetel has launched the CB 67000 Lazer, claimed to be the slimmest cordless phone in the country. It is just 17 mm thick. It is equipped with the power backup feature that enables one to talk even when there is no electricity. The 2.4 GHz ...
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Fibre force
Bagrrys India has launched Sugar Free Crunchy Muesli, a wholegrain cereal that contains no sugar or honey. The ingredients used are sugar-free wheat flakes (not malted) and oats, pure apple concentrate and it contains no invert syrup. The ...
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Biker’s bounty
Gulf Oil has launched Gulf Pride 4T Plus 10W-30, a synthetic blend four-stroke motorcycle oil. It offers users a significantly enhanced longer oil change interval and claims to ensure lower fuel consumption. ...
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Power-packed
Logitech has launched Kinetik 15.4 Backpack and Kinetik 15.4 Briefcase for notebook computers. Most 15.4-inch notebooks or the Apple 17-inch MacBook Pro fit into the notebook backpack. The exo-shell casing is meant for protection while the ...
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