BRAND LINE
CUSTOMER RELATIONSHIP MANAGEMENT
On life after ...
What are brands doing to assure customers of prompt and efficient after-sales service?
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Lagey raho customer bhai!
The onus is on consumers to stand up for their rights.
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INTERVIEW
‘Sophistication level here is high’
… says Grace Molenaar, Brand Development Head, Vodafone Global Brand
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BRANDING
Laboratories of life
Branding innovations or business models as ‘corporate’ or ‘non-commercial’ may be a stumbling block to progress.
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BOOKS
The next wave in India
What will drive India’s growth after information technology (IT) and outsourcing? Not one sector, but many, say Wiliam Nobrega and Ashish Sinha in Riding the Indian Tiger ( More
Treats for the traveller
It may not be unusual to find ‘snakes’ listed along with ‘hamburgers, pizzas, and ice cream,’ at a roadside restaurant. But, how about, ‘complimentary glass wine or bear,’ in a Nepali hotel? Or, ...
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NEW PRODUCTS & SERVICES
Inspired range
Tanishq has launched the Tanishq Jodha Akbar Pret Line, a collection of jewellery in 22k pure gold, brilliantly embossed with precious and semi-precious stones in Kundan, Polki and Meenakari works. The collection is now available at Tanishq ...
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Hall marks
Ebony Gautier has launched a range of contemporary living room furniture which includes an array of sofas, wall units and dining options. The sofa sets are priced Rs 60,000 onwards and wall units start at Rs ...
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Not a whiff
Raymond has launched Park Avenue Odour Shield Suits. This range of travel suits is treated to repel odours such as cigarette smoke, food and so on. They are priced at Rs 19,999. They are available at Park Avenue exclusive stores, Raymond ...
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For more space
Merloni TermoSanitari India has launched Racold Primo. Its claimed advantage is that it is a space saver, and its horizontal configuration is compatible with vertical plumbing. It is available in 35- and 50-litre capacities. The product is ...
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More than time
Titan has launched Nebula Celeste, a limited edition collection of jewellery timepieces. They are crafted in 18k white and yellow gold. Prices range from Rs 6 lakh to Rs 12 lakhs.Do send in your suggestions, queries and feedback to ...
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