BRAND LINE
STRATEGY
For Timex, time will tell
Can Timex establish a stronghold in a market dominated by Titan?
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INTERVIEW
‘IPL vibes with our outlook’
Reliance is sure to change Mumbai cricket as we know it. But the corporate heavyweight hopes the performance quotient of the game will prove a big asset in the years to come.
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‘Intuition is necessary to copy on data.’
Bernhard Glock, President of World Federation of Advertisers, on media fragmentation, research and understanding consumers.
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ADVERTISING
How green is our advertising?
The world over, advertisers are concerned about appearing environment-friendly, and regulators are clamping down hard on advertising that is seen as false propaganda.
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BRANDING
Super-instant cricket
T20 is here to stay. Both young and old brands will use it to great effect.
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ONLINE MARKETING
Selling experiences for a lifetime
eBay offers a unique auction.
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BOOKS
Beyond any singular ‘me’
Each of our brains has some 10 billion neurons linked to one another through about 10,000 synapses. Imagine then the power of many of us connected through technology! That is “the new and potent ‘we’” which is far ...
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Add bounce to your biz bookmark
If you want to build a thriving business you have to see beyond today’s certainties to tomorrow’s uncertainties, advises Ronald Cohen in The Second Bounce of the Ball ( More
NEW PRODUCTS & SERVICES
Big scene
ETA Star has launched the Vestar LCD Television. Available in basic and advanced models, the screens come in sizes of 26”, 32”, 37” and 42” and are priced between Rs 33,000 and Rs 1 lakh. ...
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Hair presto!
Presto Industries (the makers of Roots combs & hairbrushes), the sole distributor of Vidal Sassoon products in India, has introduced a new range of hair styling products. The VS Sassoon Ceramic Slim Straightener is equipped with 25 heat ...
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Baby-soft
SSL-TTK has launched Scholl’s New Cracked Heel Repair Cream. It is reportedly clinically proven to repair and relieve dry, rough and cracked heels, giving visible results in just three days and smooth, supple heels in just one week. It ...
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What a treat!
Britannia has introduced Treat Twistee Game Pack and Treat Masteez games. The Game Pack is an interactive, cylindrical game that can be twisted and turned around. It contains 50 gm packs of Treat Jim Jam, Treat Choco Gelo and Treat Bourbon. ...
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Packs a punch
Bagrry’s India has introduced Quick Cooking White Oats in an all new trial pack of 200 gm. Bagrry’s White Oats is made from whole oat grains, and further enriched with oat bran. It is priced at Rs 25 and available at all major ...
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