BRAND LINE
INTERVIEW
Yum!'s the word
Pizza Hut caught on fairly easily, but it has been a struggle for KFC, which is just finding its feet in the country.
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BRANDING
The premium path
Managing the premiumness of a brand involves balancing several complex factors, especially in an emerging market like India.
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BRANDS
Gaining a foothold
Probiotic foods have begun to feature on the menu of the health-conscious Indian, and a clutch of companies are fuelling that trend.
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A brand is a pre-made decision
A brand is a brand when consumers buy it without a single lingering thought or doubt.
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ONLINE MARKETING
The virtual shopper
How do Indians shop online? Read on to find out.
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The ‘e’ in retail
E-retail has expanded, in terms of the number of shoppers and the variety of products sold, but concerns of security and service remain.
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BOOKS
Empowered rural officers
There are at least four levels of ethical behaviour in all companies, says Walter Vieira in The New Sales Manager ( www.sagepublications.com). The first level is of obeying the ...
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NEW PRODUCTS & SERVICES
Graphic detail
Euro Books has launched the legendary Hardy Boys and Nancy Drew series in graphic novel format. Based on contemporary issues, these teen crime-fighters battle evil with modern technology. The new Nancy Drew series even have an Indian twist. ...
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Safer option
Vista has launched fire-retardant fabrics in its range of vertical and roller blinds. The different fabrics include Inherent Fire Retardant fabric, priced at Rs 1,355 per sq. mt, Spectrum, and Ice Land Series II which comes in three ...
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Storm-buster
Mattel Toys has launched the Twister Alley track set. The set comes with a Twister that spins like a cyclone when revved up by a rip cord. It also comes with an exclusive Hot Wheels car that is meant to divert the tornado’s course. It ...
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Drink up
Godrej Hershey Foods and Beverages has entered the milk modifier category with Hershey’s Nourishing Milk Mix. It is reportedly India’s first liquid milk mix, made with Hershey’s Chocolate and fortified with Vita 6, a mix of ...
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