The Hindu Business Line : Thursday, January 31, 2008

STRATEGY
Being responsible vicariously
Corporate social responsibility is the new Unique Selling Proposition that seems to appeal to some consumers. More

CUSTOMER RELATIONSHIP MANAGEMENT
Disconnected in a connected world
Use the technology at your disposal to communicate with customers in ways that make them feel valued. More

ADVERTISING
Playing its cards right
Cards4U, an OOH advertising firm, is trying to popularise the use of postcards as a business communication tool. More

CHANNELS AND FRANCHISES
The Haier order
The Chinese consumer durables giant plans to give distribution and marketing a big push in India. More

MARKETING RESEARCH
The inside story
Innerwear brand Jockey aims to be a lifestyle brand. And just how? Read on… More

BOOKS
Horse sense can only come by walking the markets
Success does not come merely with hard work; you’d need to determine the supporting and final goals, says Satish Mehta in Marketing to Win ( www.pearsoned.co.in). “For ... More

NEW PRODUCTS & SERVICES
Premium peace
Waterman, the premium brand of Luxor Writing Instruments, has launched Serenite, a collection of refined luxury pens, which comes in a gold-embossed gift box. The four pens in the collection are designed to embody the concept of four elements of ... More

Skin food
Astaberry Biosciences London, in technical collaborations with Bhimsaini, a 50-year-old company which makes Ayurvedic products, has launched Astaberry Cold Crème. It is enriched with cocoa butter and nourishing oil extracts of Vitamin E and ... More

Value Spice
Spice Mobile has launched Spice S-570, an FM folder phone with loudspeakers and other features at a lower price range. There is a 20-channel list, built-in speakerphone and scheduled as well as live FM recording features. The 800-entries ... More

Chill out
AVI of Italy has launched air-conditioners in India. They reportedly use R407 gas, which is claimed to be environment-friendly. These ACs are portable. Available in major cities in capacities between 0.8 tonne and two tonnes, they are priced Rs ... More

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