BRAND LINE
INSIGHT
Made for India
Many companies that enter the Indian market engineer their products to suit local conditions, but customisation should factor in regional differences within the country too, say observers.
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INTERVIEW
‘It’s too late to turn away from Chinese products’
Sara Bongiorni on her book, Chinese dominance in US markets and a year without products made in China!
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BRANDS
The next big distributed knowledge process
Brand management is a business process that can be separated from a corporation’s core activity and even outsourced.
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The K cereal strategy
Kellogg’s now attempts to woo women with its new brand, Special K, even as it focuses on strengthening distribution.
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Change needs to retain the past
Canara Bank has undergone an image revamp. But has anything changed?
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BOOKS
Start by scribbling
How to get better ideas? The best creative people have their own personal methodologies, writes Jim Aitchison in Cutting Edge Advertising, third edition ( www.landmarkonthenet.com). ...
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NEW PRODUCTS & SERVICES
Au naturel
Titan Raga has launched the Hazel collection, inspired by the hues of nature. Priced between Rs 2,195 and Rs 4,000, this range comprises five styles with versions in gold, steel and bi-metal finish. They are available as bracelets and More
Petite piece
GN has launched the Jabra BT8040. It weighs just 10 gm. Digital sound processing (DSP) technology and intelligent volume controls reportedly combine to reduce background noise and deliver crisp, sharp sound. It is A2DP-enabled, meaning that it ...
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Time saver
Padmini Essentia has launched Auto Clean Electric Chimney. It claims to have a powerful centrifugal impeller, sealed aluminium motor, be easy to dismantle and suction smoke, dust and oil vapour. It is available at a price of Rs 8,000 with ...
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Oil’s well
Dhara has launched Daroliva extra virgin olive oil. It is cold-pressed to be naturally rich in antioxidants. It is suitable for different styles of cooking and a useful additive for salad dressing. It is priced at Rs 165 for the 200 ml pack, Rs ...
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