The Hindu Business Line : Thursday, January 03, 2008

STRATEGY
Cool and upbeat
Godrej’s Appliance Division is aware of the competition but is confident in its knowledge of the Indian consumer. The company has also added zing to its products and marketing. More

HEALTHCARE PRODUCTS
In the pink of health
Nutraceuticals gain ground thanks to direct selling companies. More

BRANDING
The young and the restless
What’s today’s youth like as consumers? Find out. More

NEW PRODUCTS & SERVICES
Happy New Year!
Srinivas Fine Arts has unveiled designer wall and tabletop calendars for the year 2008 that throw light on Indian culture and arts and feature work by artists Maniam Selvan and Rajam. They include Dances of India, Bhagavad Gita, Lord Siva ... More

Call centre
Voxtel Telecom has launched iVoice Lifestyle Conference 255 – the Voice Over Internet Protocol (VoIP) phone to make very low-cost calls using a broadband Internet connection. It has wideband audio, HD sound and digital cordless ... More

Better H₂O
Kent RO Systems has launched Automatic Water Softener. It removes the hard salts present in water to enhance its quality and make it suitable for daily use of bathing, dishwashing and laundering. It incorporates automatic valve for ... More

Hiya honey!
Reckitt Benckiser has launched New Improved Strepsils. It has also launched Strepsils Honey & Lemon – its top selling global variant – in the Indian market. With this introduction the brand will have the variants Orange, ... More

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