BRAND LINE
INSIGHT
The gut and gore of 2007
Yes, from name changes to fights over retail to zany ads and more, for brands 2007 was a year of much trial, success and error.
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CUSTOMER RELATIONSHIP MANAGEMENT
Expanding target segment the advertising way
Companies are aggressively adopting different strategies to increase user base to improve the sales and market share. Advertising has become an important tool in this.
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INTERVIEW
‘India has the potential to redefine advertising’
Prasoon Joshi chats with BrandLine after being appointed chairman of a Cannes jury.
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ADVERTISING
Rewind. Reflect. Rejuvenate.
Of the fireworks and damp squibs that made up the advertising and marketing world of 2007…
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The Abby from AAAI
Santa lost some weight, besides his voice, trimmed his beard into a goatee, dressed down like Madhukar Kamath and gave the industry an award in time for Christmas. The biggest news breaking out of Mumbai is that the Advertising Agencies ...
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RETAILING
A bagful of woes
A look at the problems plaguing the retail sector…
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BOOKS
Compelling images
Advertising is here and now, but there is more beneath the surface, writes Arun Chaudhuri in Indian Advertising: 1780 to 1950 AD ( www.tatamcgrawhill.com). “Styles change ...
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NEW PRODUCTS & SERVICES
Sweet somethings
Aashirvaad has launched an instant mix for rasmalais. It makes 16 rasmalais. It comes in a pack of 126 gm and is priced at Rs. 55. The only ingredients required are milk and ...
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Listening pleasure
Logitech has launched the new ClearChat Pro USB Headset. It connects to the PC through the USB port. It claims to produce high-quality, digital audio independent of the quality of the computer’s sound card. It features proprietary ...
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Winter care
Emami has launched Emami Malai Kesar Cold Cream with its five-power winter formula. It contains cream, saffron and aloe vera. The product will be available in packs of 8 ml, 30 ml and 60 ml priced Rs 5, Rs 24 and Rs 45 respectively. ...
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Shine & style
LG has unveiled LG Shine Titanium cell phone in bar and slider form. It has a 2 mega-pixel auto focus camera and an expandable memory up to 1 GB. It supports GPRS and EDGE network compatibility, Bluetooth and USB connectivity. It contains ...
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New formula
VVF Ltd has re-launched its Doy range of soaps, enriched with olive oil. Meant for children, it is offering a special free colouring kit free with each soap. It has now added a teddy bear shape to the range. It is priced at Rs 16 per ...
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