BRAND LINE
STRATEGY
The fizz is back
Soft drinks major Coca-Cola India undertakes an image makeover and an overhaul of its business.
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INSIGHT
The business of creativity
How creative is your company for the Indian market?
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INTERVIEW
‘Small retailers will benefit from our supply chain model’
Metro Cash & Carry India’s MD Martin Dlouhy attempts to set the record straight.
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BRANDS
Opinion leaders as thought leaders
The views of the fellow consumer are increasingly being sought as a credible information source amidst the growing clamour of advertising campaigns.
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On a soft roll…
The market for tissues is steadily growing as consumer awareness is rising. It hopes to wipe away challenges along.
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BOOKS
An insider’s view of Indian advertising
Ramesh Narayan’s book on Indian advertising is an objective look at a many issues from ethics and spirituality to marketing and public relations.
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The best salespeople are invisible
Mark Stevens, CEO of marketing firm MSCO, whose clients include GE and Guardian Life, turns to god for lessons on selling. The Master, according to him, is “an influencer, an educator, and a force that enables us to bridge the gap ...
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NEW PRODUCTS & SERVICES
Entry-level duo
LG Electronics India Pvt Ltd (LGEIL) has launched two phones, the KG 288 and KG 285, targeted at the entry-level customer. The colour phones are loaded with an anti-theft tracker, besides a Sudoku game and a hot key for FM radio (KG 288). The KG ...
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Green tea leaf
Tata Tea Ltd has launched Tetley Green Tea Leaf in packet format in an effort to reach out to a wider target audience who currently consume green tea leaf but would prefer the leaf format as opposed to a tea bag. The 125 gm box of Tetley Green ...
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Style statement
Xylys, the watch brand from Titan Industries Ltd, has extended its ‘Inspired By Architecture’ line with ‘Bridge.’ The parallel arches of the piece are supposed to miniaturise the bridge architecture. The watch is priced at ...
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Nourishing care
Manipal Cure and Care, a health and wellness retail chain, has launched a dermaceutical range of phyto (plant) placenta-based skin care products under the brand name Living Proof Harley Street, London in India. Distributed by ConsuCare, a ...
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Case those iPods
Vakaadoo, the designer and creator of iPod cases under The iVak accessories brand, and Redington India, have tied up to bring iVak cases and the Vakaadoo brand to India. The Vakaadoo iVak cases made of hard plastic are available in two ...
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