BRAND LINE
STRATEGY
The innovation imperative
It’s personal insights rather than ideation that pays off.
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Game for more?
FX Labs is making computer and video games that everyone in the the family can enjoy.
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RETAILING
The market’s on a roll
The emergence of organised retail is also helping the growth of the consumer durables industry.
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MARKETING RESEARCH
Conducting field studies
Marketers from diverse businesses are providing a touch-and-feel experience to rural consumers.
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BRANDS
Can leaders be brands?
Leaders must stand for something. They must position themselves in such a way that they achieve expert status.
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The long and short of it
Clocking Longines’ journey so far...
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TRENDS
For a durable growth story
There’s no question of a slowdown as the consumer durables industry enjoys exceptional growth this year with all classes of consumers on a buying spree.
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BOOKS
Ancient lessons for success
Kautilya, the ancient Indian strategist and the author of Arthashastra, says, “Even if a snake is not poisonous, it should pretend to be one.” This is called vigraha, deterrence by a symbolic display of power, writes Kalyan ...
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NEW PRODUCTS & SERVICES
Glow time
Titan’s Fastrack has launched its Neon Disk range of watches. It is an analog watch collection sans hands. Two concentric aluminium discs, representing the hour and the minute, show the time with the help of markers cut out on the discs. ...
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Energy-saving
Padmini Essentia has launched an ISI-marked automatic instant gas geyser. The water supply is linked to the gas supply. Turning the water tap on or off activates or de-activates the heater and thus the LPG supply. It comes with a one-year ...
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Damage control
Pidilite Industries has launched Dr. Fixit Crack X Shrinkfree, a one-time crack filler for surface cracks in plastered walls. It is an acrylic-based product for cracks of up to 10 mm width. It claims to not shrink after curing, provide UV ...
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Full of herbs
Saini Hair Products has launched Saini Herbal Oil in a new improved form. It contains jojoba, shikakai, amla, bhringraj, camphor and rasaut to maintain the oil and moisture balance of the scalp and repair ...
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New range
Saudi Arabia-based Al Batterjee Group has launched the Nunu range of baby care products in Chennai. Sold in over 37 countries, the range includes shampoo, soap, lotions, oil and wipes. Do send in your queries, suggestions and feedback to ...
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