BRAND LINE
CUSTOMER RELATIONSHIP MANAGEMENT
For want of a nail
… a consumer was lost! Not paying attention to small details can cost manufacturers dear.
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INTERVIEW
‘We want LG to be an aspirational brand’
Repositioning is in the air at LG Electronics India, says MD Moon B. Shin
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SHOPPING
Known by the companies it keeps
Developers now focus on getting the tenant/brand mix right to sustain shoppers’ interest in their malls.
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ENTREPRENEURSHIP
BRANDS WE LIVE WITH
Earning his stripes the classic way
This week’s column features a pioneer of automotive graphics.
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RETAILING
Of sunrise, pugs and private labels
The private label business is just finding its feet in India, starting out at the lower rungs of the price ladder.
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BOOKS
What’s in a name?
An excerpt from BrandLine columnist Ramesh Narayan’s new book
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Competing forces in communication
To those who routinely spin words and push papers in ‘corp comm’ departments amidst much carping around, here is something from Alan T. Belasen that should sound sweet on the ears: “Corporate communication is like the conductor ...
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NEW PRODUCTS & SERVICES
Quick fixer
Philips Electronics India has launched the Handsfree Intelligent Food Processor. Its key differentiators from other processing appliances are claimed to be the extra ‘wonder arm’ with ‘Intellilock’ facility and an ...
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True pictures
Panasonic India has launched Lumix, its new range of digital still cameras, and ‘E Cam’ range of digital video cameras. Built with Leica lenses and OIS (Optical Image Stabiliser) technology, they promise shake-free images. Lumix is ...
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Power of three
ITC has launched Fiama Di Wills shampoos in three variants, formulated in collaboration with Cosmetech Labs of the US. The shampoos are available in two sizes – 200 ml and 100 ml which are priced at Rs 99 and Rs 54 ...
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Squeaky clean
Dabur India has introduced a kitchen cleaner and a floor cleaner under the brand name Dazzl. The kitchen cleaner will be available in two SKUs of 400 ml spray (priced at Rs 75) and 500 ml toggle (Rs 65), while the disinfectant floor cleaner will ...
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Think pink
Giordano Travel Gear has launched the Candy Floss collection for women. It is an exclusive limited edition. Giordano Travel Gear stores are located in Mumbai, Bangalore and New Delhi.Do send in your queries, suggestions and feedback to More
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