The Hindu Business Line : Thursday, November 15, 2007

Premium’s the watchword
A buoyant economy and increased design consciousness boost Titan’s outlook as it bets big on premium brands this festive season. More

Only Vimal’s back!
The iconic brand rolls up its sleeves for a second innings. Opinions vary on its re-launch strategy. More

CONSUMERISM
The trouble with ethics
The promise is often overstated, so exercise your right as a consumer and voice your concerns about being shortchanged. More

ADVERTISING
Making advertising accountable
If ad agencies have diminished in stature, their shrugging off responsibility of the clients’ business and embracing escape routes is to blame. More

BOOKS
Define your own India
Fed up with ‘popular methods used by consulting firms and business analysts to evaluate the Indian market opportunity,’ Rama Bijapurkar comes up with an alternative. “The top line of a P&L (profit and loss) statement is ... More

NEW PRODUCTS & SERVICES
Eye spy
Kodak India has launched the Kodak Easy Share M-Series range of new digital cameras. Across four models, prices range from Rs 10,999 to Rs ... More

Path finder
TTK Maps has launched Map Track, a collection of over 700 detailed digital maps of India in a CD-ROM. The maps contain information on States and cities, history, agriculture, tourism, population, transportation other subjects. The CD also ... More

Stay tuned
Logitech has launched Squeezebox for listeners to enjoy music even while they are away from their PC. This gadget streams music from the PC to the stereo using Wi-Fi or cables. It works with PC, Mac and Linux and supports both compressed and ... More

Hear hear
Jabra has launched the Jabra BT5010 headset, featuring a sliding ‘boom arm’ for superior audio quality as the microphone is placed nearer the user’s mouth. The BT5010 has been thoroughly tested to minimise airflow over the ... More

Even tone
Oriflame has launched Giordani Gold Adaptive Finishing Loose Powder to perfect skin tone and disguise imperfections. The product has an inbuilt brush for mess-free application and micro-milled pigments. It is priced at Rs 749 for 5 gm and an ... More

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