BRAND LINE
CUSTOMER RELATIONSHIP MANAGEMENT
Customer discrimination as strategy
Know who your best and worst customers are and treat them differently.
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INTERVIEW
‘We will continue to dominate cricket’
Subhinder Singh Prem, Managing Director, Reebok India, says it will also strengthen its hold on other sports.
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ADVERTISING
AdAsia 2007: Enter the ‘digilogue’ mode!
A combination of the analogue and digital media is on the horizon.
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SadAsia 2007
Our little birds who flew to the exotic island of Jeju off the coast of Korea to attend the AdAsia have returned.They seem to be a desolate lot. Firstly, the composition of Madhukar Kamath’s delegation (he was the Leader) left ...
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BRANDS
Of legacy and brands
The legacy brand stands the test of time and has an intrinsic relationship with consumers, thanks to its impeccable line of quality.
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From screen to shelf
Merchandising moves to another level as lifestyle stores and film-makers forge alliances.
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BOOKS
Customer-driven innovation
A 100-acre plant capable of producing 70,000 tons of candy per year. That was the facility Mars Incorporated, US had, by 1995, in its new market, Russia. “By the end of the decade, Mars had become the dominant Russian candy maker with a ...
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NEW PRODUCTS & SERVICES
Chic range
Egana India has launched the new collection of Esprit watches. The price range of the collection is between Rs 2,750 and Rs 7,950. The watches are available in all Watches and More stores, Shoppers’ Stop, Lifestyle, Pantaloons and other ...
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See the light
Su-Kam has launched Crunchy Home UPS-Inverter in Tamil Nadu. It fulfils small power back-up needs. It has a warranty of two years. Of 250 VA/12 V capacity, it is priced Rs 2,490 (without ...
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Stay connected
RPG Cellucom has launched a range of Bluetooth headsets, available exclusively at RPG Cellucom stores. The range includes lightweight headsets, the dongle, which can convert any gadget into a Bluetooth-enabled gadget, the Bluetooth sunglasses, ...
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H2O for homes
Shivsu Canadian Clear Waters India has launched ‘Canadian Clear’, a new reverse osmosis system to provide ‘mineral water’ for the entire needs of the household including bathing and cooking. It is available in the ranges ...
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Skin food
USV Ltd has launched the Sebamed range of skin care products in India. The Sebamed range has 18 products that include products for cleansing and care, acne/acne-prone skin, anti-ageing and baby ...
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Sweet dreams
Portico New York has unveiled its Urban Monk collection for the festive season. Bed and bath linen in multicoloured textiles, geometrical colour blocks and engraved and embossed print effects. The price range is Rs 2,499 to Rs 3,999. The range is ...
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