BRAND LINE
HUMAN RESOURCES
Levers@75
Hindustan Unilever, which is celebrating its 75th year in India, is known as much for mentoring its employees as for marketing its brands.
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BRANDS
How HUL came to be
The brands and the companies that have made up Hindustan Unilever down the years.
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MANAGEMENT
Written in the words
What lessons does Scrabble the board game hold for businesspeople? As the 2007 World Scrabble Championship, to be hosted in Mumbai, approaches, BrandLine finds out from the enthusiasts.
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CUSTOMER RELATIONSHIP MANAGEMENT
Crossing the ‘i’s & dotting the ‘t’s!
Customer data is a valuable resource. But businesses must remember that each customer is different.
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ADVERTISING
Disappointing fare
The recently concluded AdAsia, held in Jeju Island of South Korea, belied expectations on most counts.
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PROMOTIONS & OFFERS
Celebrities worth watching
Titan seems to have hit it right with celebrity endorsements. What is clicking for the company?
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BOOKS
Make your ideas work
There is a great need for new products in our fast-moving society, but there are so few talented folks around who have the creativity to dream them up, writes Harvey Reese in The 12 Amazing Secrets of Millionaire Inventors ( More
NEW PRODUCTS & SERVICES
Fluid situation
Dabur India has introduced Réal Muskmelon. A one-litre pack is priced at Rs 75. It has also launched Réal Activ Mixed Vegetable Juice and Réal Activ Carrot Juice, priced at Rs 85 for a one-litre pack. ...
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Bright idea
Surya Roshni offers CFL lamps as a gifting solution in the festive season. These lamps claim to save energy consumption up to 80 per cent. They comprise retrofit 5-25 watt CFLs which can be directly fitted in bulb holders. Apart from this, ...
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Music magic
Logitech has launched Logitech Wireless DJ Music System, enabling users to stream digital music from their PC to any stereo system. The system connects the PC to a home-entertainment centre or speaker system using Logitech’s Music Anywhere ...
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In a jiffy
Veetee Fine Foods has entered the ready-to-eat segment with curries, soups and wholegrain dishes. The rice dishes are priced Rs 40, curries and soups at Rs 50 and paneer dishes from Rs 60 ...
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Chill pill
GSK has announced the launch of Crocin Cold ’n Flu in India for fast and effective relief from multiple symptoms of cold such as headache, body ache, sore throat and blocked nose. This new formulation contains 500 mg of paracetamol, 25 mg ...
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Hair & now
Procter & Gamble India has launched Pantene Total Strength Shampoo that fights split ends, dryness, roughness, dullness, tangles, friction damage and brittle hair. This product is priced at Rs 99 for a 200ml bottle, Rs 54 for a 100ml. bottle, ...
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