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STRATEGY
To market, to market
Cisco India finds there is much to be gained from taking technology to small and medium businesses. More

Not just all play
Microsoft is upbeat about Xbox 360 in India. More

INSIGHT
Why ethics and all that?
Ethical organisations are usually the most successful organisations. More

INTERVIEW
‘DTH is a low-revenue, high- volumes, long-payback business’
Vikram Kaushik on the challenges of developing a new category More

BRANDS
The fizz in water
Packaged water is poised to see much action with market players gearing up to launch brands and variants. More

ONLINE MARKETING
Challenges in e-commerce
How can you make it easy for your customer to shop online? More

PEOPLE
BRANDS WE LIVE WITH
The left brain thinker
Vikram Sakhuja of Group M enjoys the communication challenges his job presents. More

BOOKS
Play the new marketing game
The story of advertising can be told in two parts: Before the Web, and after. In the earlier era, advertising was about great creative work, and “good advertising people were well versed in the tools and techniques of reaching broad ... More

NEW PRODUCTS & SERVICES
Good looks
Revlon has launched Magic eye shadow and eyeliner. The eye shadow is priced Rs 425 and eyeliner Rs 275.

Herbal aid
Ozone Ayurvedics has launched the Nomarks Anti Acne Range with the introduction of its No Pimple Nomarks face wash with the natural essence of neem, lemon and clove oil. It is priced at Rs ... More

Bossy business
Hugo Boss debuts in India with The Boss Black Collection. The bold and elegant designs for both men and women offer a sense of European style. The collection is water-resistant to 10 ATM. It is priced between Rs 13,495 and Rs ... More

Pack it in
Samsonite has launched the Graviton collection, available in two variants _ Graviton and Graviton G-Lux. Graviton is available at Samsonite brand outlets and leading department stores across the country. Graviton G-lux is available at select ... More

A smooth run
Hindustan Petroleum has launched HP Milcy Super, a specially formulated engine oil for diesel-fuelled commercial vehicles such as trucks, buses, tractors and jeeps. The product will be marketed in packs ranging from one litre to 20 litres, in ... More

Funny reads
Popular Prakashan has released Joke Book and SMS Jokes in association with Star Plus, inspired by the show The Great Indian Laughter Challenge. The books are priced at Rs 50 each.Feedback can be sent to More

Related Topics
Advertising
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Scene & Unseen
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Third Umpire

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