BRAND LINE
INTERVIEW
‘Franchise system at core of our brand’s success’
Shahnaz Hussain on how her beauty business became a well-known international brand.
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ADVERTISING
IAA in the USA
Pradeep Guha has reason to smile. And it’s not just because of the way Zee is performing.Looks like the India Chapter of the International Advertising Association (IAA) of which he is president really struck it rich in the US. ...
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Celebrations, cement and Bollywood
Anniversaries add value to the corporate image.
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BRANDING
Reinventing umbrella branding
Companies are finding it wiser to rationalise their brand portfolio under a single umbrella brand!
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BRANDS
The power of private labels
Retailers take on established brands with their own.
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PEOPLE
BRANDS WE LIVE WITH
Scaling new peaks
Bhushan Gagrani, a bureaucrat, runs two State departments, a corporation and a studio, apart from being an avid mountaineer.
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BOOKS
Skills that buoy buying
Good buyers need to be ruthless, and have clear goals in terms of store profitability, say Piyush Kumar Sinha and Dwarika Prasad Uniyal in Managing Retailing ( www.oup.com). Buying success hinges on ...
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NEW PRODUCTS & SERVICES
Toothsome tool
Kent RO Systems has launched Kent Ozone Dental Jet, a high-pressure ozonised water jet for daily dental cleaning. It can remove food particles hidden or stuck between teeth or in crevices. It supplies a water jet mixed with ozone gas, a proven ...
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Low spirits
Lotus Herbals has introduced Color Marvel non-toxic nail enamel. It is claimed to be free of acetone, toluene and DBP. The enamel comes in an array of 30 shades, priced at Rs 79 ...
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Slimmer than ever
LG Electronics has introduced Black Iris slim television. It is claimed to be the slimmest 29-inch TV model as it is 30 per cent slimmer in volume and 390 mm in depth compared to other flat TV picture tubes. The product is priced at Rs ...
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His & hers
Pierre Cardin swiss has launched its fall-winter collection. Large Roman or Arabic numerals feature in these watches. They are available at Watches and More Stores and other lifestyle stores at a price range between Rs 4,950 and Rs ...
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Better H20
Ion Exchange has launched a range of automatic, semi-automatic and manual Zero B Water Softeners. The conditioning system in them reduces hardness levels by passing it through a resin medium and also has a valve to control all operations. It ...
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Car care
Xenos Technologies has tied up with Abel Auto to market and distribute Abel’s range of car care products in India. XTL will handle the entire range of Abel Auto’s car care products for distribution and after market sales in India. The ...
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