BRAND LINE
CUSTOMER RELATIONSHIP MANAGEMENT
Targeting your market
How successful you are depends on how you to cater to your market and treat your customers.
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BRANDING
Branding and media
What can media brands do to be different and become an integral part of their consumers’ lives?
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RETAILING
Retail detail
The India Retail Forum aimed to find a win-win formula for everyone in the business.
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MARKETING RESEARCH
Innovation and the CEO’s agenda
Innovation is a nice word to bandy about, but are Indian firms at ease with it?
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BRANDS
Wrangler’s urban legend
The ‘urban cowboy’ brand goes below the line, adopts new media and technology to communicate with its target market.
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BOOKS
Funny, irreverent and inoffensive
Let’s say you need to create a TV spot for an analgesic to reduce cold sore pain and swelling. And, the client insists that the ad should be ’funny and irreverent and all that, but at the same time, not offending anybody who suffers ...
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NEW PRODUCTS & SERVICES
Trio of treats
Bagrrys India has launched HealthyCrunch, a range of breakfast cereals made entirely with whole grains. It is a natural, wholesome combination of oats and wheat and is now available in three variants — Almond ’n Raisin, Zero-Sugarfree ...
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Juicy news
PepsiCo has launched two new juices under the Tropicana brand - Apricot Twirl and Strawberry Twirl. They are priced Rs 15 for 200 ml and Rs 75 for one litre. ...
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Keep a date
Eagle has launched India Diary 2008, a genuine bonded leather-finish diary which comes in Black and Rich Burgundy. It contains a wealth of information about India and Indian culture. The MRP is Rs ...
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Run of the milk
Nestle India has launched Nestle Milkmaid Funshakes. They are made from toned milk and available in mango, banana and chocolate flavours. They claim to contain real fruit syrup and cocoa solids. They are now available in 200 ml packs in select ...
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Smaller pack
Godrej has introduced a Natural Brown shade of Renew Hair Colour Cream in a smaller pack of 20 ml. It contains aloe vera extracts and protein conditioners. It is priced Rs 40. ...
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Smaller pack
Nightingale Paper Products has unveiled Gita for Management, a diary for 2008, and the Bhagavad Gita in A7 size. The diary features the work of artist Maniam Selvan. It is priced at Rs 373. The Bhagavad Gita is priced at Rs 185. Do send in ...
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