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ASK HARISH BIJOOR
Coke’s little drops of profit
Coca-Cola India’s new campaign attempts to connect simply and strikingly. More

BOOK MARK
Six ‘life’ secretsTo know the unknown
Be there. Be real. These are the first two of the six secrets that Raymond A. Nadeau discusses in Living Brands ( www.tatamcgrawhill.com). “Becoming a legitimate part of ... More

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