BRAND LINE
STRATEGY
Marico’s makeover
The FMCG major rides the growing wellness trend in the country with its Saffola range.
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Marico looks for more
The company finds the inorganic route to growth a swifter way to scale up.
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GENDER
Does gender really matter?
How should marketers tackle the blurring gender differences and address the new-age man and woman?
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ADVERTISING
When being ‘bindaas’ matters
A campaign to get people comfortable with condoms wins PR firm Corporate Voice Weber Shandwick a UN award.
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Coke’s little drops of profit
Coca-Cola India’s new campaign attempts to connect simply and strikingly.
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PEOPLE
In God and Godrej we trust
George Menezes of Godrej & Boyce is in focus this week.
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BOOKS
Six ‘life’ secretsTo know the unknown
Be there. Be real. These are the first two of the six secrets that Raymond A. Nadeau discusses in Living Brands ( www.tatamcgrawhill.com). “Becoming a legitimate part of ...
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NEW PRODUCTS & SERVICES
Comfort factor
Marico has launched Revive Liquid starch. It is meant for cotton and cotton blends and can be used for white as well as coloured fabrics. It is available in packs of 20 gm and 200 gm priced at Rs 3 and Rs 34 ...
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Web sense
Portico New York, a sub-licensee of Turner International India for branded home furnishing products featuring Spiderman, is launching a special ‘Kids’ Collection’. The range of home furnishings includes Spiderman-branded ...
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Phone talk
LG Electronics has launched LG Shine, the latest handset in its premium Black Label series of mobile phones. Shine is reportedly India’s first and only full metal-bodied phone with a multi-function scroll key. The slider phone is available ...
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Face the world
Avon has introduced the All Dolled Up collection this season. The collection is composed of lipstick (Rs 110), nail enamel (Rs 45), eye shadow (Rs 175), cheek colour (Rs 175), and lip-defining pencil (Rs 85). They are available exclusively ...
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Set targets
Creative has launched the new Zen Stone Plus Mp3 player with OLED screen and stopwatch. It is targeted at those who work out. It is available in black, blue, pink, green, white and red. It comes with a capacity of 2GB. It is priced at Rs 4,999 ...
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New range
Parryware Roca has launched the Coral range of sinks. They come in 14 different sizes with 1 mm thickness and are available in a glossy finish. They have extra space to accommodate more vessels and come with rubber mufflers to ensure ...
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