BRAND LINE
MANAGEMENT
BRANDS WE LIVE WITH
The quintessential teacher and leader
This new series on the stalwarts and stars of the corporate world features R. Gopalakrishnan this week.
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INTERVIEW
‘Competition will unlock hidden value’
Nandan Kamath, Director, GoSports, on cricket, BCCI and ICL.
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ADVERTISING
A change of face
With a new campaign that seeks to acquaint people with the entity beyond the cola, Coca-Cola India hopes its ‘little drops of joy’ will turn into big gains.
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CHANNELS AND FRANCHISES
Disney’s playing fields
Disney’s consumer products division seeks to cover every surface that a child handles, from beds to computers, by licensing the use of its vast repertoire of characters.
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BRANDS
Of calls and recalls
What happens in a country like ours when a trusted brand such as Nokia issues a product advisory?
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BOOKS
First, understand the market
Both ‘marketing’ and ‘strategy’ would rank highly in any list of the most abused words, laments Brian D. Smith in Making Marketing Happen ( www.elsevier.com). ...
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NEW PRODUCTS & SERVICES
Procter’s gambit
Procter & Gamble’s launch of Olay in the premium anti-ageing segment marks its entry into the Indian skincare market.
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Beat the heat
V -Kool has launched a range of heat control films in India. The product is available in three variants — V-Kool Solitaire, V-Kool Stature and V-Kool Signature — at 30 V-Kool outlets across the country. The prices start from Rs ...
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Energy saver
Padmini has launched the indigenously developed Padmini High Thermal Efficient Gas Hob which is claimed to give 65 per cent fuel efficiency. The hob, claimed to save 40 per cent more gas, is priced at Rs 5,990 and comes with a one-year ...
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Eyes defined
Himalaya has launched a herbal eye-definer which combines damask rose, triphala and the traditional ingredients of almond oil and castor oil which also claims to nourish and cool the eyes. It is priced at Rs ...
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Daily dazzle
Tanishq has unveiled ‘Everydays’, a range of daily wear diamond jewellery crafted in 18k gold. The collection has 140 designs to choose from among earrings, bracelets, neckwear and finger rings set with floral and geometric ...
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Smart remote
Logitech has launched the Harmony 1000 Universal Remote Control with a touch-sensitive screen. Using an infrared receiver, the Harmony 1000 remote controls any device including VCRs, digital video recorders, and high-definition televisions. ...
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Polished look
Amway India has launched the Artistry Polishing Scrub which is available in a 125 ml pack priced at Rs 1,029. All Amway products are available exclusively with distributors. Do send in your suggestions, queries and feedback to More
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