BRAND LINE
STRATEGY
Advantage life
Probiotic products seem to be the next big thing in the FMCG circles as several players take the plunge.
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ADVERTISING
Not child’s play!
In the light of modern knowledge about fast food, what are marketers and regulators in India doing about responsible marketing?
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Wooing the fairer sex
Advertisers who did not traditionally address women have begun to do so as their voice gets bolder and wallets grow fatter.
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New Leader?
Please allow us to indulge in a little gossip (don’t we all love it) before we turn all patriotic and fervent. The industry received a nice letter jointly signed by Bhaskar Das, President, Ad Club Bombay, and Srinivasan Swamy, leader of ...
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BRANDS
Branded saris’ sorry story
As sari usage waned, so did the need for branding.
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Influence sells!
Do you make a product that needs users to be educated? Read about the Pril initiative.
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BOOKS
The world is awash with overproduction
Multinationals: Good business or bad? This is the title of a chapter in A Short History of the Future by Colin Mason ( www.vivagroupindia.com). The book is about surviving ‘the 2030 ...
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NEW PRODUCTS & SERVICES
Near natural?
Kent RO has launched Kent Ozone Vegetable & Fruits Purifier. It claims to remove the bacteria and chemicals present in meat, vegetables and fruits and keep them fresh for long. It can be wall-mounted. The price is Rs ...
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Play it safe
Ion Exchange has introduced Zero B 7-stage water purifier with ‘heptapure’ technology, meant to ensure double safety and purity. Zero B 7-stage RO is claimed to be the only reverse osmosis system with a pesticide removal certificate ...
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Stuff of dreams
Bombay Dyeing has launched the CMYK collection in shades of blue, magenta, yellow and black. These 100 per cent superfine cotton sets are priced at Rs 1,199. The CMYK range will offer eighteen colours to begin ...
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Freshly minted
ITC’s Foods Division has expanded the Mint-O Fresh portfolio with the launch of Mint-O Fresh Cool Green. Mint-O Fresh Cool Green has been developed with a combination of two flavours – Spearmint and Peppermint. It costs 50 ...
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Eyes have it
Modi Revlon has introduced StreetWear Sheer Mascara and Smooth Wear Blush. A 7.8 ml pack of mascara is priced Rs 120. A 3.5 gm pack of blush is priced Rs ...
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Movie moves
Funskool India has launched a new line of Transformers movie toys and puzzles. This collection for young children between 5 and 12 years is priced from Rs 149 onwards.Do send in your suggestions, queries and feedback to More
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