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STRATEGY
Cause and VFX
To make an impact, ad makers are using more and more technical effects in TVCs. More

More than music
MTV repositions itself after a decade. More

MANAGEMENT
More than free meals
Companies in the voucher business are planning to go beyond meals and gifts and involve themselves in social and community programmes. More

ADVERTISING
Whither advertising?
The ad business is at a critical juncture. A challenging journey lies ahead. More

President Kamath
Well, Madhukar Kamath of Mudra pulled a bunny out of the hat at the AGM of the Advertising Agencies Association of India (AAAI) and left the competition gasping.In a day of fast moving developments (we’ve always wanted to use that ... More

BRANDS
Brand technology
Tech companies too need to nurture their brands to score over the rest. More

A new air about India
Air India needs to follow up its makeover with good buzz that can only be generated from good service. More

BOOKS
Know the customer intimately
It may be no secret that Victoria’s Secret, known for lingerie and beauty products, earned an operating income of $1 billion in 2006, on sales that crossed $5 billion. Or that the sales of ‘this remarkably powerful brand’ is ... More

NEW PRODUCTS & SERVICES
Clean living
Suraj Enterprises has launched Cien, a home water purifier. The wall-mounted/table-top gadget needs no electricity and does not use any chemicals. It uses ‘ceramic purification technology’. It is available in two-litre and ... More

Be cool
Lotte has launched Chill Pillz. It is a sugar-coated chewing gum that promises fresh breath. It is priced at Rs 5 per blister pack of six. ... More

Tot shots
Fisher-Price has launched the Kid-Tough Digital Camera for pre-school children (aged three and above). It is a winner of 10 awards, including the Electronic Toy of the year’ award. The camera is designed for rough use. The photographs ... More

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Third Umpire

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