The Hindu Business Line : Thursday, July 26, 2007

STRATEGY
Gum’s the word!
Both Cadbury and Parle Agro have new plans for the confectionery category, which has suddenly seen a spurt of growth, starting off with gum. More

INTERVIEW
‘India is a small market but catching up fast’
The Chairman of O&M, Asia Pacific, on advertising in India and its performance vis-À-vis other countries. More

MARKETING
It’s great to be young!
Are marketers ready for new young India? More

BRANDS
The strength of Santoor
Wipro’s quiet and focused strategy has the brand occupying the top slot in the AP soaps market. More

BOOKS
How Starbucks changed from bagging groceries
From a local business with six stores and less than 100 employees, Starbucks grew to 1,300 stores and 25,000 employees, in about a decade. And now, it has more than 13,500 stores in 40 countries employing nearly 1,50,000, as the world’s ... More

NEW PRODUCTS & SERVICES
Comes alive
LG Electronics India has launched a 3D monitor. The product is priced at Rs 6.49 lakh. It is especially targeted at offering display solutions to both commercial establishments and high-end gaming ... More

Face the heat
Hindustan Unilever has introduced Axe Vice deodorant in the Indian market. It is available as a 150 ml can for Rs 120.

In vogue
Titan has launched the Fashionista Collection that comprises a range of feminine designs embellished with enamel mesh or leather bracelets. Verve is priced at Rs 2,495. Curves is priced at Rs 3,750. Glamour is priced at Rs 3,495. Vogue is ... More

Sans frontiers
National Foods, a Pakistan-based food company, has introduced an exclusive range of masalas named National Recipe Masala in vegetarian and non-vegetarian variants for the Indian palate. They are priced at Rs 25 and will be available at major ... More

Breathe easy
Ripple Fragrances has launched air-fresheners under the Lia brand. They are available in four variants, Jas, Lavender, Chandanam and Prime Rose, priced at Rs 100 for a 160 gm ... More

Set the pace
Mahisa Electronics has launched Mini Pace, an auto flap gluing machine for inner cartons. It is specially designed for ready-to-eat and ready-to-cook products and the tissue paper and spices industries. This is mechanically integrated with ... More

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The strength of Santoor

Gum’s the word!

‘India is a small market but catching up fast’

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