BRAND LINE
INSIGHT
The challenge of innovation
The first of a multi-part series on innovation and the problems dogging organisations that attempt it.
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INTERVIEW
‘Onida gets younger over time’
Gulu Mirchandani, Chairman and Managing Director of Mirc Electronics, speaks to BrandLine
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BRANDS
Nurturing brand equity
The successful brand whose equity endures is a combination of category, consumers, action and competition.
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A big deal for Wipro
With Unza in its fold, Wipro Consumer Care has found a place in the big league of FMCG companies.
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BOOKS
Marketing with capital M
The Marketing Mavens
Noel Capon
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NEW PRODUCTS & SERVICES
In porcelain
Lladró is unveiling Bansuri Ganesha, the second in a set of four spiritual creations to be introduced over 2007 and 2008. It reportedly took two years to make and is entirely hand-made in the company’s own workshop in Valencia, ...
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What’s in store
Creative has introduced the ZEN Stone, a featherweight 1GB MP3 player. Available in six colours, the MP3 player is set in a glossy finish. It is priced at Rs 3,299 (taxes extra) and comes bundled with a Zen Stone key chain worth Rs 500 free. ...
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Handy gizmo
i-mate, specialist in Windows Mobile phones, has launched its latest Pocket PC. It has a 2.4” touchscreen to allow for easy navigation and a 2 MP effect camera. It is also equipped with Windows Mobile 5.0 for Pocket PC. It is priced at ...
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Limited edition
Jaeger-LeCoultre has launched the Valentino Rossi Edition of the Master Compressor Extreme W-Alarm ‘46’. It is endorsed by the motorcycling world champion. It is 46.3 mm in diameter and issued in two limited series in pink gold ...
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Window dressing
Vista has launched Romanhues, a range of window coverings. It is made from light- to medium-weight fabrics and is provided with lining to ensure better privacy. The coverings are available in four ranges – Canvas, Thai Opaque, ...
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Relief’s flavour
GlaxoSmithKline has launched the antacid Eno in Orange flavour. It is available nationally in single-dose sachets priced at Rs 5 per sachet.
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