BRAND LINE
ADVERTISING
Hop, skip and jump
In the world of advertising, attrition has become a fact of life.
More
Podding an ad campaign
Advertisers haven’t yet woken up to the possibilities of podcasting.
More
Well-rounded in a flattened world
How does Infosys differentiate itself in a cluttered environment?
More
INTERVIEW
We want to be a creative superstore
... says Mahesh Chauhan, Rediffusion's President. How does he plan to achieve that? Read on ...
More
CONSUMERISM
What do you really know about your consumer?
The consumer does not dance to any brand manager’s tunes, but the average manager does not admit this.
More
RETAILING
Wal-Mart's distribution juggernaut
A peek into how the mega retailer works.
More
BOOKS
Fall of the big label bookmark
Private Label Strategy
Nirmalya Kumar & Jan-Benedict E.M. Steenkamp
Publishers: Tata McGrawhill
More
NEW PRODUCTS & SERVICES
Close shave
Godrej Consumer Products has launched its first Keyline brand in India, Erasmic Shave Gel. It reportedly has cooling micro crystals to impart freshness. It is priced Rs 49 for 60 ...
More
New Look
Wyeth Consymer Healthcare has launched Anne French hair remover in Rose & Turmeric variants in a new squeeze tube pack. The new tubes will be available in 25 gm tube pack for Rs ...
More
Italian fiesta
TC Foods has launched Sunfeast Pasta Treat Pizza Style. It is priced at Rs 18 for a pack of 91 gm.
| 
RSS Feeds