BRAND LINE
STRATEGY
Call of the mall
Bombay Dyeing's energies are now focused on its foray into retail and real estate.
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Fashion, by design
What can a design management company offer?
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INTERVIEW
`CGM ideally suited to the hospitality sector'
Consumer-generated media such as blogs can de-commoditise the hotel product, says Mansi Bhatnagar of HVS.
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CONSUMERISM
Do you smell your sari?
Read on to discover the evolved consumer.
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ONLINE MARKETING
`Mobile marketing on verge of explosion'
Suresh Reddy of Ybrant Technologies on digital marketing and outsourcing customer support.
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BOOKS
Swamy and his times
R.K. Swamy's biography is a tribute to a name that spelt success and evoked respect in advertising and business.
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DIG out the customers!
HIDDEN IN PLAIN SIGHT,
Erich Joachimsthaler
Publisher: Harvard Business School Press
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NEW PRODUCTS & SERVICES
Healthy hair
Procter & Gamble India has launched Head & Shoulders Intensive Solution. It claims a breakthrough formula of 2 per cent ZPT or pyrithione zinc particles. It is priced Rs 159 for 220 ml, Rs 59 for 70 ml and Rs 4 for a 7.5 ml sachet. It is ...
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Look good
Modi Revlon has introduced the Limited Edition Collection. In the lip care range Revlon has introduced lip lustre and topping, each priced Rs 675. Face lotion and powder are each priced Rs 1,250. It has launched Eye Accents priced Rs 995 and ...
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Innovate
Nitco Tiles has launched the Innova series. Innova will be available in four shades and will bear a standard 445 x 445 mm (18" x 18") size. The collection is available countrywide with dealers and sub-dealers. Price on ...
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Lights on!
Padmini Appliances has launched Essentia UPS-cum-inverter. Based on PWM and IBM technology, this inverter has a microchip inside it. It can operate on a wide input voltage range (120V-280V). It has an output voltage range of (200V-230V). The ...
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Southern comfort
Hatsun Agro Product has launched Krd Rys, claimed to be the first ever branded curd rice. It comes in a pack of 275 gm garnished with cashew nuts, raisin, carrot, mustard, green chillies, ginger and curry leaves. It costs Rs 16 but the ...
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Exciting range
Titan Industries has launched the Adventure collection under the Fastrack sub-brand. The watches come with features such as Velcro straps, metal clips and crystal guard to protect the glass and the case and an electro-luminescent dial that allows ...
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