BRAND LINE
MARKETING RESEARCH
All eyes for Discovery
Data for January-April 2007 shows that Discovery Channel has the highest viewership across genres.
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STRATEGY
Hedonism, the eternal appeal
... as it aims to gratify the senses.
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INTERVIEW
`Consumers here are ready for our brand, and luxury'
Valerie Lachaux and Shantanu Mukerji of Dior Watches chat with BrandLine
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`India ready for Dior'
Valerie Lachaux, CEO, Dior Watches, and Shantanu Mukerji, Regional Manager (South Asia), Dior Watches, in conversation with BrandLine. The LVMH Group has quite a number of other luxury watch brands, such as Tag Heuer. Do you ...
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ADVERTISING
A business of ideas
I.Gen revels in constraints as it believes they lead to better solutions.
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Why Jet should not change
The airline should stick to its core competence of service and not change character as a knee-jerk reaction to competition.
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BOOKS
Turn your ideas into cash
PAYBACK
James P. Andrew & Harold L. Sirkin
Publishers: Tata McGrawhill
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NEW PRODUCTS & SERVICES
Some coffee?
Hindustan Lever has launched Bru Ice Cappuccino in a pre-mix format. It is a foaming coffee formula that dissolves instantly and is available in two flavours - Mochaberg and Irish Crème. Bru Cappuccino is available at an introductory price of ...
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Grain gain
Kellogg's has launched Kellogg's Corn Flakes with Multigrains. It made of golden corn, wheat, barley, oats and brown rice. It is available in 125 gm packs priced Rs 40 and 280 gm packs priced Rs 90. ...
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Power three
Samsung India has launched its new range of convection microwave ovens called Trio, named for its three heaters. The ovens are designed to be accommodated easily on a small countertop. They ovens are priced at Rs 11,900 and Rs 12,990. ...
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Luxury range
Samsonite has added to its Black Label brand products designed by British designer Alexander McQueen. There are travel pieces and travel bags and accessories utilising combinations of plain and crocodile printed leather and ottoman fabric. This ...
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Window dressing
Fenesta Building Systems (FBS) has unveiled a new range of monsoon-proof and wind-resistant windows for high-rise buildings and extreme weather conditions. They are priced between Rs 300 and Rs 600 per sq. ...
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Turtle play
Jump Games has released its new mobile game based on the famous series Teenage Mutant Ninja Turtles. Two games will be launched on all leading carriers in India. Along with the games, Jump will also offer an entire range of mobile content such as ...
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