BRAND LINE
BRANDS
Mallya's Scotch sense
With his acquisition of Scotch whisky maker Whyte & Mackay, UB's Vijay Mallya proves he's second to none in swinging huge deals.
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The numbers game
How UB finally swung the deal, and its prospects
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Get the mix right
A magic model to aid marketing managers
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Coffee and more ...
Starbucks recognises that all business is personal.
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Tress sense
Will hair care dovetail with Dove's image in India as a skin care brand?
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Four-letter words are the best!
Easy on the lips, a lifetime in the consumer's mind - that's the power of a four-letter brand name!
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STRATEGY
Appealing to all
HLL's strategy is to offer products for all consumers.
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INTERVIEW
`India will be hungry for Diesel'
Darshan Mehta of Arvind Brands on Diesel's popularity, luxury retailing and aspirational India
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BOOKS
Don't hope for `return to normal'
PUNK MARKETING
Richard Laermer & Mark Simmons
Publisher: Collins
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NEW PRODUCTS & SERVICES
Wedding time
Titan has launched the Nebula Trousseau Collection, comprising designs in 18 K gold. These studded watches include kada bracelets, mother-of-pearl dials and embellishments with diamonds. Priced between Rs 40,000 and Rs 50,000 they are ...
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Power of pink
Colin has launched its second variant - Colin with the power of Vinegar. The new product, a pink liquid, is meant to remove greasy residue. The glass and household cleaner is priced at Rs 55 for 500 ...
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Protein punch
GlaxoSmithKline Consumer Healthcare has re-launched New Mother's Horlicks with DHA (an essential Omega 3 fatty acid) from vegetarian sources. This is claimed to be the first time in India that a health drink conforms to WHO guidelines for ...
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Cotton-rich
United Colors of Benetton (UCB) has unveiled a new range of fragrances by the same name, inspired by the softness and freshness of cotton. This perfume is available in Woman, Man and Unisex variants. All are available in three sizes - 125 ml ...
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Clean H2O
Philips India has launched the Intelligent Water Purifier with battery back-up. One can reportedly operate it without any supervision. It has various global certifications as well as that of the Bureau of Indian Standards (BIS). It is available ...
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Old's gold
Kohinoor Foods has introduced Kohinoor Supreme, a premium brand of basmati rice aged for a minimum of two years. The grains measure 7.30 mm and above in average grain length. It is priced Rs 100 per ...
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