The Hindu Business Line : Thursday, May 17, 2007

MANAGEMENT
The Rashomon Effect
Just as reality is interpreted differently, innovation has several facets. So much so that managers risk getting focused on only one element - the one that they are familiar with. More

INTERVIEW
`Electrolux is led by consumer insights'
The Swedish company's top brass talks to BrandLine. More

`India provides interesting opportunity'
Hans Straberg, President & CEO, AB Electrolux, and Peter Birch, CEO, Electrolux Major Appliances, Asia Pacific, on Electrolux's partnership with Videocon and the retail boom in India. More

ADVERTISING
Audience be damned!
On cricket telecast, adverts and irate viewers. More

BRANDS
China and its brands
When China opened up to foreign brands, its government did much to prepare local businesses for the transition. More

PEOPLE
Director's cut
Balki of Lowe on Cheeni Kum, awards and advertising! More

BOOKS
Waste is out of fashion
MASS AFFLUENCE
Paul Nunes and Brian Johnson
Publisher: Harvard Business School Press More

NEW PRODUCTS & SERVICES
Big chill
Haier has launched a range of frost-free bottom-mounted refrigerators equipped with VC Fresh Technology to keep food fresh for a long time. They carry a five-year warranty and come in gross capacities of 240 litres, 275 litres and 300 litres and ... More

Handy gizmo
Palm Inc has introduced the Palm Treo 680 smartphone, a GSM/GPRS/EDGE quad-band world phone, in India. It has an internal antenna, full keyboard and an optimal 320 x 320 colour screen for viewing Web pages, photos, media and more. It also has ... More

For the road
Philips has launched the GoGear range of portable digital audio/video MP3 players. There are four models at prices beginning Rs 2,999. The range offers benefits such as MP3 and WMA playback, voice recordings, more music with Digital FM Radio with ... More

Tile style
Somany has launched Signature Colorz tiles. Available in 25x35 cm size, Colorz comes in an assortment of concepts, borders and highlighters to enable the user to customise design. Price on ... More

Size matters
Reckitt Benckiser has launched Dettol Liquid Handwash in a smaller pack of 135 ml. It is priced Rs 38.

Take note
Eagle Press has launched a series of five-subject notebooks for students and professionals. They come in two sizes - Royal (250x195 mm) and A5 (215x160 mm), and each comes in 170 and 330 pages. Royal with 170 pages and 330 pages are priced at ... More

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Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Top Stories
China and its brands

Director's cut

Looking back
May. 6-May. 12
Experience to influence

`BCCI must develop cricket, not control it'