BRAND LINE
EVENTS
Surf, sand and Goafest
For the ad industry, the Goafest was an opportunity to take an honest look at itself, warts and all.
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Congresses and seminars
New learning, new relationships, some debate, some challenge and some fun to rejuvenate - seminars and conferences have much to offer.
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INTERVIEW
`The best ads are made for consumers, not awards'
Donald Gunn, the man behind the Gunn report, speaks his mind.
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`Indian consumers deserve better'
Paco Underhill on Indian retail, protectionism and more
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ADVERTISING
The ICC drops the World Cup!
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Winning at Goafest
The Advertising Agencies Association of India (AAAI) has pulled it off. The Goafest in its second year had it all. Good speakers, a serious conclave, a fun-filled atmosphere, a proper `ad-village', participation from all the major agencies ...
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`Scam ads don't build the brand'
More from the Goafest - BrandLine talks to Trevor Beattie
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BOOKS
On a happening phenomenon
IT HAPPENED IN INDIA
Kishore Biyani
Publisher: Rupa
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NEW PRODUCTS & SERVICES
Cool down
Fedders Lloyd Corp has launched a new range of Lloyd air-conditioners. Available in various split, window and floor-standing models, the air-conditioners come with Crystal Wave Technology that claims to ensure bacteria-free, 99.4 per cent pure ...
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Open sesame!
Mars Industries has introduced high-quality door closers and floor springs under the brand name Dorset. The DC 60 Con Door Closer from Dorset is concealed from the outside. It is available in three other models that withstand varying levels of ...
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What a dish!
Reckitt Benckiser has re-launched Teepol. New Teepol claims advanced grease-cutting technology to remove tough grease and food stains. It comes in lemon, orange and mint fragrances. It is priced at Rs 55 for 500 ...
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Playtime
Funskool India has launched a Spiderman range of toys. This new array includes various assortments of super hero squad, classic action figures and battle action vehicles. The range is priced Rs 175 onwards and is available in all major toy stores ...
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New models
Beetel has launched a new range of 2.4 GHz digital cordless phones. At price points ranging from Rs 1,995 to Rs 3,595, the phones offer features such as call barring, polyphonic ring tones, two-way speakerphone, three-way call conferencing ...
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Eye candy
Fastrack has launched its new Summer'07 Eye Gear Collection. There are 45 new styles spread across 98 variants and a specially designed range for women. The products are priced between Rs 695 and Rs 1,895. The collection also includes polarised ...
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