BRAND LINE
INTERVIEW
"The clear lesson is the need to diversify"
Nandan Kamath, Director, GoSports, explains how brand endorsements should ideally be facilitated for sportspersons.
More
`The best thing for Indian industry is opening borders'
Gurcharan Das speaks to BrandLine.
More
The good news
Gurcharan Das on the private sector
More
ADVERTISING
Culture, cricket and consumers
The writer traces the growth of brand-cricket associations in Indian marketing down the years.
More
Provoked
No, this is not a review for the Ash starrer that is currently playing in Mumbai theatres. This is what we heard about the event called `Provocations' organised by the Subhas Ghosal Foundation. Santosh Desai was the provocateur and the ...
More
MARKET SHARES
Hot war for cold comfort
Refrigerator makers are all ready to gather more market share with new models as summer sets in.
More
BRANDS
A community effort
Nestle's social responsibility initiatives come through in its dairy business.
More
ASK HARISH BIJOOR
Building Incredible India
More
BOOKS
Aim at citizen value, satisfaction
MARKETING IN THE PUBLIC SECTOR
Philip Kotler and Nancy Lee
Publisher: Pearson
More
NEW PRODUCTS & SERVICES
Lo & behold!
Johnson & Johnson (J&J) Vision Care has launched its Acuvue Advance Brand Contact Lenses for astigmatism in India. They reportedly feature Hydraclear, a technology designed to provide a silky, soft feel for comfort. The disposable lenses ar
More
Hear, hear!
Mitashi Edutainment has launched a DVD player named DVS666. The feature exclusive to this player is a USB port and a multi-card reader on the faceplate, which further expands its playback capabilities. This enables the user to connect USB drives ...
More
A new dawn
Portico has launched its Spring-Summer range called Morning Light. The designs are called GeoMatrix, Classic Age and Botanicals to reflect a variety of attributes of the dawn. Double bed sheets are priced between Rs 649 and Rs 2,099. Comforters ...
More
Go Italian
Hindware has introduced premium imported water closets and washbasins under its Italian Collection. The range comes with water-saving dual flush and washbasins. It is available at prices starting from Rs 4,000. ...
More
Zestful variety
Mrs. Bector's Cremica has launched mayonnaise in different flavours. The new variants include Chunky Lemon, Chunky Mint and Onion Garlic. Available in 225 gm, 450 gm and 900 gm, these are priced at Rs 58, Rs 99 and Rs 185 respectively. ...
More
No more knots
Himalaya has launched Herbal Hair Detangler and Conditioner. It is enriched with herbs such as hibiscus and blue water lily to provide optimal conditioning and moisturise and soften hair. The product is for all hair types. It is priced at Rs ...
More
Advt Links:
•
Geschlossene Schiffsbeteiligungen Fonds
•
Hotels online buchen
•
Stadtindex
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds