BRAND LINE
INSIGHT
What's the deal with brands?
Brand conscious buyers are on a shopping spree at factory outlets.
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STRATEGY
Reviving the cinemas
Theatre chain Pyramid Saimira is funding movies and buying unreleased ones.
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CUSTOMER RELATIONSHIP MANAGEMENT
Viral de-marketing
In the age of e-mails and blogs, companies cannot afford to ignore or peeve the customer.
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ADVERTISING
Set to hit the big time
With FM radio coming of age, Radio Mirchi has reasons to smile.
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Scam and scandal
Of scam ads, ad agencies and scrutiny panels ...
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BRANDS
Logging onto Lenovo
How has Lenovo grown as a brand after it acquired IBM's PC division?
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BOOKS
Find a hollow to fill
HANDBOOK OF NICHE MARKETING,
Edited by Tevfik Dalgic,
Publishers: Jaico
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NEW PRODUCTS & SERVICES
Good resolution
Casio India recently launched a new digital camera EX-Z1000 for high-resolution images. The new addition to the growing family of Exlim series comes with multitude of functions and 10.1mega pixel resolution. It reduces image deterioration and ...
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Diet dahi
Nestle India unveiled Slim Dahi. It is claimed that the new product is 98 per cent fat free and each 100 g provides 35 per cent of `recommended daily allowance' of calcium. The company claims that Slim Dahi is deliciously thick and deliciously ...
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For professionals
Epson, digital imaging major, recently launched professional photo viewers in India. According to the company, the photo viewer enables professional photographers to review their photo shoot on location with a PC. The `4 colour filer LCD' screen ...
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Sharp images
Sharp Business Systems (India) Ltd has brought out a new range of Notevision projector — XG-C430X and XG-C330X, which according to the company provides high-brightness, high-quality performance in a compact and lightweight body with ease of ...
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With do-good herbs
Tata Tea introduced Tata Tea Life. It's a regular black tea with natural goodness of herbs and spices, it's claimed. The product comes in stand-up pack format, which according to the company is the first time in the mainstream tea category. ...
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