BRAND LINE
CUSTOMER RELATIONSHIP MANAGEMENT
Execution. What it is?
Excellence in execution is the key to an organisation's success.
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ADVERTISING
Abby awards
Yes, it was the night of black shirts and skirts at the Race Course grounds as the Advertising Club Bombay held its Abby Awards Nite. Ogilvy & Mather (O&M) and its men and women in black swept the race for metal and crowned themselves as the
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The North-South Internet divide
While India is the hub of all technological changes in the electronic world, our response to Internet advertising is rather poor today.
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BRANDS
Interactive brands
Having a conversation with young consumers in their hyper-networked world can help corporates build their brands.
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Growth under pressure
Confronted with slow growth, TTK Prestige looked beyond pressure cookers to make itself over as a `total kitchen solutions' brand.
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Motoring ahead
Motorola's motto now is this — be consumer-driven and build brand acceptance.
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Can Pond's work a miracle?
After failing at extending Fair & Lovely to the premium end of the market, HLL positions its Pond's international range as a `masstige' brand.
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BOOKS
Consumers are the new creative department
ADVERTISING NOW. ONLINE
Edited by Julius Wiedemann,
Taschen
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NEW PRODUCTS & SERVICES
So, yeah!
Dabur Foods has launched Real Activ Fruit Soya Beverage. It is available in three flavours - Apple Kiwi Soya, Black Currant Soya and Peach Apricot Soya. Priced at Rs 82, the drink is available in a one litre pack across the ...
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Go bronze
Avon has launched Avon Color Sand Art Lip Gloss. It is available in three shades - Roses, Golden Bronze and Coral Rouge. Priced at Rs 200 for 4.5 gm, this lip gloss is available with Avon Beauty Advisors ...
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Have FfUuNn
Navneet has launched `FfUuNn Pencils.' These eco-friendly pencils are reportedly non-toxic and available in two types - Stripes and Metallic. Packed in a box of ten, the prices are Rs 30 for the Stripes variant and Rs 40 for the metallic ...
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Burst of lemon
Colgagte-Palmolive (India) has introduced Colgate MaxFresh Citrus Blast. Apart from its lemony flavour, it is infused with cooling crystals like the rest of the MaxFresh range. Targeted at the 18-35 year-old, it retails nationally in three sizes, ...
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To your health!
Little Bee Impex has introduced varieties of honey such as herbal, organic, health supplements such as honey in ginger, lime, neem, tulsi and nuts. Also on offer are honey syrups in flavours such as rose, banana, strawberry, butterscotch ...
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Sing-along
Eurokids has launched a multimedia VCD of nursery rhymes called Ultimate Guide for Nursery Rhymes. It is a compilation of classic and new-age rhymes. It features TV personality Delnaaz Paul leading a group of children. Singer Poornima and ...
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Take it easy
Cata has introduced a range of designer chimneys. It comes with remote control and timer. The chimneys range from Rs 12,000 to Rs 2 lakh in price.
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