BRAND LINE
STRATEGY
Sun, sand and movie stars
An Australian beach paradise wants to use Bollywood to reach out to Indian businessmen and leisure tourists.
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HUMAN RESOURCES
The obit tool
Asking a prospective employee to write a self-obituary makes him review all that he has and has not done.
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CUSTOMER RELATIONSHIP MANAGEMENT
Singapore Airlines writes in
With reference to the article `Different Strokes for Different Folks' by Radhika Chadha (published in the BrandLine edition of February 22, 2007), Gunjn Chanana, Public Relations Manager (India), Singapore Airlines, writes: The article ...
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INTERVIEW
Kerala awaits big retail
With forex remittances rolling in and high disposable income, the Malayalee is on a buying spree.
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RETAILING
Getting IT right
Retailers are increasingly turning to information technology for various processes.
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You are my India!
There is untapped, and bigger, potential beyond the new middle-class in this country. Big Bazaar has recognised this.
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BRANDS
Leveraging the name
HLL's becoming Hindustan Unilever may not directly affect consumers but may help the India arm emerge as a manufacturing hub.
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BOOKS
Respect the context, but deliver the core
WRAPAROUND
Jayanta Sengupta
Rupa & Co
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NEW PRODUCTS & SERVICES
Light treat
Nestle India has launched New Kit Kat Lite. It claims to contain 50 per cent less sugar. It has been developed specifically for India. It will be sold in the classic two-finger format at MRP of Rs 7. It will be available in major ...
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Bat those lashes!
Avon has introduced new Astonishing Lengths Waterproof Mascara that claims to visibly lengthen lashes up to 65 per cent. Priced at Rs 295, it is exclusively available with Avon Beauty ...
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Power plus
American Power Conversion has launched the Mobile Power Pack. This device delivers hours of extra battery power for those gadgets consumers need most while on the go. The technology utilises lithium polymer battery cells which have a higher power ...
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For your walls
Palladio has launched a range of glass mosaics called Karma. With a basic price from Rs 783 / sq.ft. onwards, the range comprises a palette of 30 colours, and is available in a range of shapes and sizes. It is claimed to be maintenance-free, ...
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Ion them out
Panasonic Sales & Services India has launched the Envio range of air- conditioners with an active e-ion air purifying system. This four-stage system is priced between Rs 32,000 and Rs 48,000 (depending on capacity). It reportedly discharges ...
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Phone talk
BPL Telecom has introduced IP phones. Standards-based SIP phones, they are wall-mountable, have extended keyboard support, headset connector, POE IEEE 802.3af, call hold and wait, number guessing and other ...
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